product-description-optimizer

# Product Description Optimizer

## Overview

Transform product specs into descriptions that rank and convert. This skill encodes the frameworks for writing product content that balances SEO requirements with persuasive copy that drives purchases.

## Product Description Framework

### The AIDA-SEO Structure

```
TITLE (60-80 chars)
[Primary Keyword] + [Key Benefit] + [Differentiator]

BULLET POINTS (5-7 bullets)
• [Benefit]: [Feature that delivers it]
• [Benefit]: [Feature that delivers it]
• [Keyword-rich benefit statement]

DESCRIPTION (150-300 words)
Para 1: Hook + primary benefit + target customer
Para 2: Features translated to benefits
Para 3: Use cases / scenarios
Para 4: Social proof / trust signals
Para 5: Call to action
```

## Feature-to-Benefit Translation

### Translation Formula

```
FEATURE: [What it is/has]
    ↓
SO WHAT: [Why that matters]
    ↓
BENEFIT: [What customer gains]
```

### Examples by Category

| Category | Feature | Benefit |
|----------|---------|---------|
| **Electronics** | 5000mAh battery | All-day power without hunting for outlets |
| **Apparel** | Moisture-wicking fabric | Stay dry and comfortable during intense workouts |
| **Home** | Stainless steel construction | Lasts for years without rust or wear |
| **Beauty** | Vitamin C serum | Visibly brighter, more even skin tone in 2 weeks |
| **Food** | Organic ingredients | Pure nutrition without pesticides or chemicals |

### Benefit Categories

| Type | Appeals To | Example |
|------|------------|---------|
| **Functional** | Practical needs | "Charges 50% faster" |
| **Emotional** | Feelings/identity | "Feel confident at any event" |
| **Social** | Status/belonging | "Join 10,000+ happy customers" |
| **Financial** | Value/savings | "Saves $200/year on replacements" |

## Category-Specific Templates

### Electronics

```
TITLE: [Brand] [Product] - [Key Spec] [Benefit] for [Use Case]

BULLETS:
• [Performance metric] for [outcome]
• [Compatibility] works with [devices/systems]
• [Convenience feature] means [time/effort saved]
• [Durability feature] for [longevity benefit]
• [Included items] so you can [start immediately]

DESCRIPTION:
[Problem statement]. The [Product] solves this with [key technology].

Whether you're [use case 1] or [use case 2], the [key feature] delivers 
[specific benefit]. [Technical spec] translates to [real-world outcome].

Setup takes [time] and works with [compatibility]. Backed by [warranty] 
and [support].
```

### Apparel/Fashion

```
TITLE: [Brand] [Style] [Product] - [Fit/Feature] [Occasion]

BULLETS:
• [Fit type]: [body benefit]
• [Material]: [comfort/performance benefit]
• [Design detail]: [style benefit]
• [Care]: [convenience benefit]
• [Sizing]: [fit confidence]

DESCRIPTION:
[Occasion/lifestyle hook]. This [product] combines [style element] with 
[functional element].

The [material] feels [sensation] while [performance benefit]. [Design 
detail] adds [style benefit] that transitions from [occasion 1] to 
[occasion 2].

Available in [sizes/colors]. [Care instructions] for [longevity].
```

### Home & Kitchen

```
TITLE: [Brand] [Product] - [Capacity/Size] [Material] [Key Benefit]

BULLETS:
• [Capacity]: [serves/fits benefit]
• [Material]: [durability/safety benefit]
• [Feature]: [convenience benefit]
• [Cleaning]: [maintenance benefit]
• [Compatibility]: [usage flexibility]

DESCRIPTION:
[Kitchen problem/aspiration]. The [Product] makes [task] effortless.

[Material] ensures [safety/durability]. The [design feature] means 
[convenience benefit]. [Capacity] handles [use case] easily.

[Cleaning feature] saves time. [Warranty/guarantee] for peace of mind.
```

## SEO Optimization

### Keyword Placement

| Location | Priority | Format |
|----------|----------|--------|
| Title | Critical | Primary keyword first |
| First bullet | High | Primary + secondary keyword |
| Description opening | High | Primary keyword in first 25 words |
| Subsequent bullets | Medium | Long-tail variations |
| Description body | Medium | Natural keyword density (1-2%) |

### Title Formulas by Platform

| Platform | Formula | Example |
|----------|---------|---------|
| **Amazon** | Brand + Product + Key Feature + Size/Qty | "Hydro Flask Water Bottle - 32oz Insulated Stainless Steel" |
| **Shopify** | Benefit-Led + Product + Differentiator | "All-Day Hydration Water Bottle - Keeps Drinks Cold 24hrs" |
| **Google Shopping** | Product + Brand + Specific Attributes | "32oz Water Bottle Hydro Flask Insulated Pacific Blue" |

### Character Limits

| Element | Amazon | Shopify | Google |
|---------|--------|---------|--------|
| Title | 200 | 70 | 150 |
| Bullets | 500 each | N/A | N/A |
| Description | 2000 | Unlimited | 5000 |

## Persuasion Patterns

### Power Words by Intent

| Buyer Intent | Words | Example |
|--------------|-------|---------|
| **Urgency** | Now, Today, Instant, Quick | "Instant relief" |
| **Value** | Save, Free, Bonus, Extra | "Save 30% vs competitors" |
| **Trust** | Proven, Guaranteed, Certified | "Dermatologist-proven" |
| **Quality** | Premium, Handcrafted, Pure | "Premium leather" |
| **Ease** | Simple, Easy, Effortless | "Effortless setup" |

### Social Proof Integration

```
• Trusted by [X] customers worldwide
• [Star rating] from [X] reviews
• As seen in [Publication/Show]
• [Expert type]-recommended
• [Certification] certified
```

## Common Mistakes to Avoid

| Mistake | Problem | Fix |
|---------|---------|-----|
| Feature dumping | Overwhelms, doesn't persuade | Lead with benefits |
| Keyword stuffing | Reads poorly, may penalize | Natural integration |
| Generic claims | Not believable | Specific proof points |
| Wall of text | Won't be read | Scannable formatting |
| Missing specs | Creates returns | Include key specs |
| Ignoring mobile | 60%+ shop mobile | Short paragraphs |

## A/B Testing Framework

### Elements to Test

| Priority | Element | Variants |
|----------|---------|----------|
| 1 | Title | Benefit-led vs. feature-led |
| 2 | First bullet | Different lead benefit |
| 3 | Image order | Lifestyle vs. product first |
| 4 | Price presentation | With/without anchor |
| 5 | Social proof | Reviews vs. expert endorsement |

### Success Metrics

| Metric | Target | Measurement |
|--------|--------|-------------|
| Click-through rate | +10% | Search → PDP |
| Conversion rate | +5% | PDP → Cart |
| Return rate | -15% | Improved accuracy |
| Search rank | Top 10 | Keyword position |

## Resources

### references/
- **category-templates.md** — Templates for 20+ product categories
- **keyword-research.md** — Keyword selection methodology
- **platform-guidelines.md** — Amazon, Shopify, Google requirements

### assets/
- **description-template.docx** — Fill-in template
- **checklist.pdf** — Pre-publish checklist