agentman-social-media

# Agentman Social Media Marketing Guide

This skill provides comprehensive guidance for creating and managing Agentman's social media presence, with a primary focus on LinkedIn as the main B2B engagement channel.

## When to Use This Skill

Use this skill when:
- Creating LinkedIn posts (primary platform)
- Developing social media strategy
- Planning content calendars
- Writing posts for Twitter/X, Instagram, or Facebook
- Responding to comments and engaging with audience
- Analyzing social media performance
- Adapting blog content for social platforms
- Building thought leadership presence

## Platform Priority

### Primary Platform: LinkedIn (80% of effort)
- **Why**: B2B audience, thought leadership, founder-led growth
- **Focus**: Prasad's personal profile + Agentman company page
- **Content**: Deep insights, production learnings, industry analysis
- **Frequency**: 2-3 posts per week
- **Goal**: Establish thought leadership, generate leads, build community

### Secondary Platforms (20% of effort)
- **Twitter/X**: Quick insights, announcements, engagement
- **Instagram**: Visual storytelling, behind-the-scenes, culture
- **Facebook**: Community building, longer-form content repurposing

## LinkedIn Strategy (Primary Focus)

### Content Pillars

Every LinkedIn post should fall into one of these categories:

**1. Production Learnings (40%)**
- Share insights from 24 months of building in production
- Include specific metrics and outcomes
- Show what works (and what doesn't)
- Example: "What 24 months taught us about building 500+ line agents"

**2. Industry Analysis (30%)**
- Analyze trends, competitors, market shifts
- Take contrarian or early positions
- Back opinions with data
- Example: "Why Most MCP Servers Fail"

**3. Product Updates (15%)**
- Announce new features, agents, capabilities
- Lead with customer benefit, not feature list
- Include how it solves real problems
- Example: "Guardian Agents: The Future of Agent Assistance"

**4. Personal Journey (10%)**
- Share startup building experiences
- Show vulnerability and authenticity
- Connect to larger lessons
- Example: "Vibe Coding Got Us 80% There. Then We Hit a Wall"

**5. Community Engagement (5%)**
- Respond to industry news
- Share others' insights
- Ask questions to audience
- Build relationships

### The Agentman LinkedIn Formula

See `references/linkedin-strategy.md` for the complete detailed formula, but here's the quick version:

```
[HOOK: Temporal authority or journey tension]
    ↓
[SETUP: Context and market situation]
    ↓
[DATA: Specific numbers and evidence]
    ↓
[JOURNEY: What we did/learned]
    ↓
[CONTRAST: Before/after, us/them]
    ↓
[IMPLICATIONS: What this means]
    ↓
[CLOSE: Wisdom or CTA]
    ↓
[HASHTAGS: #Agentman + relevant tags]
```

### LinkedIn Voice Guidelines

**Write as**: Battle-tested founder who pioneered early, has production data, shares generously

**Key Elements**:
- Lead with temporal authority ("2 years ago...")
- Show production credentials (metrics, named clients)
- Admit struggle alongside success
- Use heavy white space (line breaks every 1-3 sentences)
- Include emojis strategically for structure (📊, ✅, →)
- End with wisdom or engagement question
- Back every claim with specific numbers

**Length**: 400-600 words optimal

**Posting Times**: Tuesday-Thursday, 7-9 AM PST or 5-6 PM PST

## Platform-Specific Guidelines

### LinkedIn Company Page

**Purpose**: Official brand presence, product updates, job postings, company news

**Voice**: Slightly more polished than personal, but still authentic

**Content Mix**:
- Product announcements (30%)
- Customer success stories (25%)
- Team/culture posts (20%)
- Industry insights (15%)
- Job postings (10%)

**Posting Frequency**: 3-5 times per week

**Best Practices**:
- Always include visuals (graphics, screenshots, videos)
- Use native video when possible (higher engagement)
- Tag team members in culture posts
- Respond to comments within 1 hour
- Cross-promote with Prasad's personal posts

### Twitter/X Strategy

**Purpose**: Real-time engagement, quick insights, community building, announcements

**Voice**: Concise, punchy, slightly more casual than LinkedIn

**Content Types**:

**1. Thread-Style Deep Dives** (2-3 per week):
```
1/ [Hook with bold claim]

2/ Here's why: [First point]

3/ Production data: [Specific metric]

4/ What we learned: [Key insight]

5/ Try it: [Link to resource]
```

**2. Quick Insights** (Daily):
- One-liner observations
- React to industry news
- Share metrics/learnings
- Quote from blog posts

**3. Announcements** (As needed):
- Product launches
- Blog posts
- Events/workshops

**Character Limits**:
- Single tweet: 280 characters
- Threads: 5-8 tweets optimal
- Use images to extend reach

**Best Practices**:
- Post 1-3 times daily
- Engage in first 30 minutes
- Use 2-3 relevant hashtags max
- Tag accounts when mentioning
- Retweet community content

### Instagram Strategy

**Purpose**: Visual storytelling, culture, behind-the-scenes, humanizing the brand

**Voice**: Casual, visual-first, authentic

**Content Types**:

**1. Behind-the-Scenes** (3-4 per week):
- Team working on features
- Office/remote work setups
- Building in public moments
- Candid founder photos

**2. Educational Carousels** (2-3 per week):
- Simplify complex AI concepts
- Show agent capabilities visually
- Tips and best practices
- Before/after comparisons

**3. Customer Spotlights** (1-2 per week):
- Success stories
- Use cases in action
- Testimonials with visuals

**4. Stories** (Daily):
- Quick updates
- Polls and questions
- Product teasers
- Re-share community content

**Visual Style**:
- Consistent color palette (blue-purple gradient)
- Clean, modern design
- Text overlays on images
- Agentman logo watermark

**Caption Style**:
- Start with hook emoji
- 1-2 paragraphs (100-150 words)
- 3-5 line breaks for readability
- CTA at end
- 5-10 relevant hashtags

**Posting Frequency**: Once daily + Stories

### Facebook Strategy

**Purpose**: Community building, longer content, event promotion, broader reach

**Voice**: Conversational, community-focused, accessible

**Content Types**:

**1. Repurposed Blog Content** (2-3 per week):
- Share blog post with excerpt
- Use compelling featured image
- Add context in post copy
- Drive to full article

**2. Community Discussion** (2-3 per week):
- Ask questions
- Share industry news
- Discuss AI trends
- Engage with comments

**3. Event Promotion** (As needed):
- Workshop announcements
- Webinar invitations
- Conference appearances

**Best Practices**:
- Longer captions okay (500+ words)
- Use native video when possible
- Create Facebook Events for workshops
- Respond to comments promptly
- Share to relevant groups

## Content Calendar Planning

### Weekly Content Distribution

**Monday**:
- LinkedIn: Industry analysis or trend commentary
- Twitter: React to weekend news
- Instagram: Culture/team post

**Tuesday**:
- LinkedIn: Production learning post (Prasad)
- Twitter: Thread on specific technique
- Instagram: Educational carousel

**Wednesday**:
- LinkedIn: Company page product update
- Twitter: Quick insights (2-3 posts)
- Instagram: Customer spotlight

**Thursday**:
- LinkedIn: Personal journey story (Prasad)
- Twitter: Engagement with community
- Instagram: Behind-the-scenes

**Friday**:
- LinkedIn: Thought leadership
- Twitter: Week recap or tip
- Instagram: Stories summary

### Monthly Content Mix

**LinkedIn (Prasad Personal)**:
- 4-6 production learning posts
- 2-3 industry analysis posts
- 1-2 product announcements
- 1 personal journey post

**LinkedIn (Company Page)**:
- 8-10 product/feature posts
- 4-5 customer success stories
- 3-4 culture posts
- 2-3 industry insights

**Twitter**:
- 30-40 tweets total
- 8-10 threads
- 20-25 single tweets
- 5-10 engagement tweets

**Instagram**:
- 15-20 feed posts
- Daily stories

## Content Creation Workflow

### 1. Idea Generation
- Mine blog posts for social content
- Track production learnings weekly
- Monitor industry news daily
- Note customer success stories
- Track interesting data/metrics

### 2. Content Creation
- Draft in batches (weekly)
- Use platform-specific templates
- Include visuals for all posts
- Write multiple headline options
- Get feedback before scheduling

### 3. Scheduling
- Use Buffer or Hootsuite
- Schedule LinkedIn for optimal times
- Queue Twitter throughout day
- Plan Instagram week ahead
- Leave room for real-time posts

### 4. Engagement
- Monitor first hour after posting
- Respond to comments within 1 hour
- Like and respond to shares
- Continue engagement for 24 hours
- DM interesting conversations

### 5. Analysis
- Track engagement weekly
- Note top-performing posts
- Identify successful patterns
- Adjust strategy monthly
- Document learnings

## Engagement Strategy

### Comment Response Guidelines

**Respond Within**:
- LinkedIn: 1 hour (critical)
- Twitter: 30 minutes (important)
- Instagram: 2 hours (acceptable)
- Facebook: 2 hours (acceptable)

**Response Style**:
- Thank for insightful comments
- Ask follow-up questions
- Add additional context
- Tag relevant team members
- Never ignore criticism (address professionally)

**Avoid**:
- Generic "thanks for sharing"
- Copy-paste responses
- Defensive reactions
- Sales pitches in comments
- Ignoring tough questions

### Building Community

**Engage with Others**:
- Comment on 5-10 relevant posts daily
- Share others' insights (with credit)
- Tag people in relevant content
- Celebrate community wins
- Support similar startups

**Create Discussions**:
- Ask specific questions
- Share controversial opinions
- Start industry debates
- Request feedback
- Run polls on Twitter/Instagram

## Visual Content Guidelines

### LinkedIn Visuals

**Post Graphics**:
- 1200x627px optimal
- Include key quote or statistic
- Agentman brand colors
- Clean, professional design
- Text overlay for key message

**Video**:
- Square format (1:1) or vertical (9:16)
- Native upload (not YouTube link)
- Captions for sound-off viewing
- 1-2 minutes optimal
- Hook in first 3 seconds

### Twitter Visuals

**Images**:
- 1200x675px optimal
- Include charts/graphs for data
- Screenshots for code examples
- Simple, clear messaging

**GIFs**:
- Use for demos
- Show quick features
- Add personality
- Keep under 5MB

### Instagram Visuals

**Feed Posts**:
- 1080x1080px (square)
- Consistent visual style
- High-quality photos
- Professional yet authentic
- Include Agentman branding

**Carousels**:
- 1080x1080px per slide
- 5-10 slides optimal
- Educational content
- Swipe-worthy progression
- CTA on last slide

**Stories**:
- 1080x1920px (9:16)
- Eye-catching first frame
- Text overlays for context
- Interactive elements (polls, questions)
- Swipe-up links (if available)

## Hashtag Strategy

### LinkedIn Hashtags

**Primary (Always Use)**:
- #Agentman
- #AIAgents

**Secondary (Rotate Based on Content)**:
- #NoCode
- #AIEngineering
- #ProductionAI
- #WorkflowFirst
- #VibeCoding
- #EnterpriseSoftware
- #B2BSaaS

**Count**: 3-5 hashtags per post

### Twitter Hashtags

**Use Sparingly**: 1-2 per tweet, only when relevant

**Relevant Tags**:
- #AI
- #AIAgents
- #NoCode
- #BuildInPublic
- #IndieHacker

### Instagram Hashtags

**Count**: 10-15 hashtags (mix of broad and niche)

**Categories**:
- Brand: #Agentman
- Industry: #AIAgent #ArtificialIntelligence #TechStartup
- Community: #BuildInPublic #StartupLife #TechFounder
- Niche: #NoCodeAI #AgenticAI #AIAutomation

## Crisis Management

### If Negative Comment/Review

1. **Respond Quickly** (within 1 hour)
2. **Acknowledge** the concern
3. **Take offline** if complex (offer DM/email)
4. **Provide solution** or timeline
5. **Follow up** when resolved

**Template**:
```
"Thanks for raising this. We take [concern] seriously. I'd like to understand more and help resolve this. Could you DM me your details so we can look into this immediately?"
```

### If Product Issue Goes Viral

1. **Acknowledge immediately** (don't wait for perfect response)
2. **Explain** what happened honestly
3. **Share** what you're doing about it
4. **Timeline** for resolution
5. **Update** when fixed

**Template**:
```
"We're aware of [issue] affecting [number] users. We've identified the cause and are deploying a fix. ETA: [time]. We'll update here every [frequency] until resolved. Sorry for the disruption."
```

## Analytics & Optimization

### Key Metrics to Track

**LinkedIn**:
- Impressions per post
- Engagement rate (likes + comments + shares / impressions)
- Click-through rate on links
- Follower growth rate
- Comment quality/depth

**Twitter**:
- Impressions
- Engagement rate
- Retweets and quotes
- Profile visits from posts
- Link clicks

**Instagram**:
- Reach
- Engagement rate
- Saves (high-value metric)
- Story replies
- Profile visits

### Success Benchmarks

**LinkedIn (Prasad Personal)**:
- 50+ reactions per post (good)
- 10+ comments per post (good)
- 5+ shares per post (excellent)
- 20%+ engagement rate (excellent)

**LinkedIn (Company Page)**:
- 30+ reactions per post (good)
- 5+ comments per post (good)
- 3+ shares per post (good)
- 10%+ engagement rate (good)

**Twitter**:
- 1000+ impressions per tweet (good)
- 50+ engagements per tweet (good)
- 5%+ engagement rate (good)

**Instagram**:
- 5%+ engagement rate (good)
- 10+ saves per post (excellent)
- 100+ story views (good)

## Reference Files

For detailed platform-specific strategies:

- **LinkedIn Strategy**: See `references/linkedin-strategy.md` for complete LinkedIn formulas and post structures
- **Content Templates**: See `references/social-templates.md` for ready-to-use templates across all platforms
- **Visual Guidelines**: See `references/visual-standards.md` for design specifications and brand consistency
- **Engagement Playbook**: See `references/engagement-tactics.md` for community building and response strategies
- **Analytics Guide**: See `references/analytics-tracking.md` for detailed metrics and optimization approaches

## Quick Checklist

Before posting on any platform:

- [ ] Aligns with Agentman brand voice
- [ ] Includes specific data/metrics (not vague)
- [ ] Has compelling visual element
- [ ] Optimized for platform (length, format, hashtags)
- [ ] Includes clear CTA or engagement prompt
- [ ] Scheduled for optimal time
- [ ] Spell-checked and link-tested
- [ ] Tagged relevant accounts if applicable
- [ ] Ready to engage in first hour
- [ ] Tracking metrics for this post