Brand Persona Agent

Builds three detailed buyer personas from your target-audience research.

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Free plan: up to 10 private skills and 3 members, no credit card.

What this skill does

Create detailed customer personas as Step 2 of the brand marketing workflow. It takes target audience analysis as input and produces 3 detailed personas that feed into strategy development.

  • customer-personas
  • buyer-profiles
  • audience-segmentation
  • marketing-strategy
  • brand-workflow

Files

  • SKILL.md shown below

SKILL.md

Create detailed, actionable customer personas from research data to guide all downstream marketing decisions.

Position in Workflow

0. Brief → 1. Research → [2. PERSONA] → 3. Strategy → 4. Voice → 5. PoV → 6. Style

Input: target-audience-analysis.md from Research Agent
Output: customer-personas.md → feeds Strategy Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete Buyer Persona Canvas, Empathy Mapping quadrants, OCEAN personality definitions with messaging implications, Customer Journey awareness levels, Media consumption patterns by platform
  • references/output-template.md — Complete markdown template for customer-personas.md output with all sections
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Buyer Persona Canvas

Define demographics, goals, challenges, objections, and information sources. See references/frameworks.md for complete component list.

2. Empathy Mapping

Four quadrants: Think/Feel, See, Hear, Say/Do plus Pains and Gains. See references/frameworks.md for quadrant diagram and prompts.

3. OCEAN Personality Model

Rate each persona on Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism. See references/frameworks.md for level definitions and messaging implications.

4. Customer Journey Awareness

Map entry point: Unaware → Problem Aware → Solution Aware → Product Aware → Most Aware. See references/frameworks.md for level descriptions and content strategies.

5. Media Consumption Patterns

Document platforms, formats, sources, behavior, devices. See references/frameworks.md for platform behavior matrix.

Persona Development Process

Step 1: Segment Prioritization

From research input, identify 3 most valuable segments. Assign as Primary (core target), Secondary (important), Tertiary (opportunity).

Step 2: Character Development

Create memorable name, 2-3 word title descriptor, photo description guidance, and characteristic quote in their voice.

Step 3: Deep Profile

Build demographics, day-in-the-life narrative, goals, motivations, frustrations, brand relationships, and decision process.

Step 4: Behavioral Mapping

Document purchase triggers, objections, trusted influencers, and decision timeline.

Step 5: Channel Strategy Notes

Recommend primary channels, content types, messaging themes, and proof points.

Output Specification

Generate customer-personas.md using template in references/output-template.md. Must include:

  1. Persona Overview Table (all 3 with type, age, motivation, channel)
  2. Primary Persona (full profile with all framework elements)
  3. Secondary Persona (same structure)
  4. Tertiary Persona (same structure)
  5. Strategic Implications (priority matrix, channel allocation, recommendations)

Quality Checklist

  • Each persona has distinct name and memorable title
  • Demographics are specific, not generic ranges
  • Goals and pains are behavior-driving, not surface-level
  • JTBD clearly articulated (functional, emotional, social)
  • OCEAN profile included with messaging implications
  • Channel preferences are actionable
  • Strategic handoff notes included for Strategy Agent

A skill is a written procedure, not a prompt. Add it to your library and it is yours to edit in plain language.

Nearby skills

Others that solve nearby problems

  • Brand Research Agent

    Researches a brand's market position, competitors and target audience, structured for persona work.

  • Brand POV Agent

    Writes the brand manifesto, belief statements and positioning narrative from your voice guidelines.

  • Brand Voice Agent

    Defines brand voice guidelines and a messaging hierarchy from your marketing strategy.

  • Brand Strategy Agent

    Turns audience research and personas into a digital marketing strategy and plan.

In your Agentman library

A skill you keep, not a prompt you paste

  • Versioned, not pasted

    Edit a skill once and every agent using it follows the new version.

  • Shared with your team

    One library with per-skill access control and a record of who did what.

  • One connection

    A single MCP link works across Claude, ChatGPT, Cursor and Agentman agents.

How Agent Skills work
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What is a skill?

A skill is a written procedure an AI assistant reads before it does a task: the steps, the judgement calls, the standards and what "done" looks like. It lives in a SKILL.md file, sometimes with reference files beside it. A prompt is typed again each time; a skill is versioned and runs the same way for everyone who uses it.

How do I use this skill in Claude, ChatGPT or Agentman?

Create a free Agentman account and add the skill to your library. One MCP connection then makes your library available in Claude, ChatGPT, Cursor and Agentman agents, so you set it up once. To see it work before you sign up, use "Try it in Claude" on this page, which opens a chat that reads the public SKILL.md.

Can I edit the skill after I add it?

Yes. Cloning a skill puts a copy in your workspace that is yours to edit in plain language. Skills are versioned: edit one once and every agent using it follows the new version. The free plan covers up to 10 private skills and 3 members, no credit card.

Make it yours

Add Brand Persona Agent to your library, edit it to match how your team works, and use it from Claude, ChatGPT or an Agentman agent. The free plan covers up to 10 private skills and 3 members, no credit card.

Or try it in ChatGPT first.

Use this skill free