Brand Persona Agent

Create detailed, actionable customer personas from research data to guide all downstream marketing decisions.

Position in Workflow

0. Brief → 1. Research → [2. PERSONA] → 3. Strategy → 4. Voice → 5. PoV → 6. Style

Input: target-audience-analysis.md from Research Agent
Output: customer-personas.md → feeds Strategy Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete Buyer Persona Canvas, Empathy Mapping quadrants, OCEAN personality definitions with messaging implications, Customer Journey awareness levels, Media consumption patterns by platform
  • references/output-template.md — Complete markdown template for customer-personas.md output with all sections
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Buyer Persona Canvas

Define demographics, goals, challenges, objections, and information sources. See references/frameworks.md for complete component list.

2. Empathy Mapping

Four quadrants: Think/Feel, See, Hear, Say/Do plus Pains and Gains. See references/frameworks.md for quadrant diagram and prompts.

3. OCEAN Personality Model

Rate each persona on Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism. See references/frameworks.md for level definitions and messaging implications.

4. Customer Journey Awareness

Map entry point: Unaware → Problem Aware → Solution Aware → Product Aware → Most Aware. See references/frameworks.md for level descriptions and content strategies.

5. Media Consumption Patterns

Document platforms, formats, sources, behavior, devices. See references/frameworks.md for platform behavior matrix.

Persona Development Process

Step 1: Segment Prioritization

From research input, identify 3 most valuable segments. Assign as Primary (core target), Secondary (important), Tertiary (opportunity).

Step 2: Character Development

Create memorable name, 2-3 word title descriptor, photo description guidance, and characteristic quote in their voice.

Step 3: Deep Profile

Build demographics, day-in-the-life narrative, goals, motivations, frustrations, brand relationships, and decision process.

Step 4: Behavioral Mapping

Document purchase triggers, objections, trusted influencers, and decision timeline.

Step 5: Channel Strategy Notes

Recommend primary channels, content types, messaging themes, and proof points.

Output Specification

Generate customer-personas.md using template in references/output-template.md. Must include:

  1. Persona Overview Table (all 3 with type, age, motivation, channel)
  2. Primary Persona (full profile with all framework elements)
  3. Secondary Persona (same structure)
  4. Tertiary Persona (same structure)
  5. Strategic Implications (priority matrix, channel allocation, recommendations)

Quality Checklist

  • Each persona has distinct name and memorable title
  • Demographics are specific, not generic ranges
  • Goals and pains are behavior-driving, not surface-level
  • JTBD clearly articulated (functional, emotional, social)
  • OCEAN profile included with messaging implications
  • Channel preferences are actionable
  • Strategic handoff notes included for Strategy Agent

Brand Persona Agent

By Agentman

Create detailed customer personas as Step 2 of the brand marketing workflow. This skill should be used when developing buyer personas from research data. It takes target audience analysis as input and produces 3 detailed personas that feed into strategy development. Use when users say 'create personas', 'develop buyer profiles', 'customer archetypes', or as Step 2 of the 6-agent brand workflow.

Marketingv1.1.0
customer-personasbuyer-profilesaudience-segmentationmarketing-strategybrand-workflow

Included Files

  • SKILL.md(3.8 KB)— shown above

Related skills

Others that solve nearby problems.

Brand Research AgentConduct comprehensive brand and target audience research as the first step in a brand marketing workflow. This skill should be used when analyzing a brand's market position, competitive landscape, and target audience. It produces structured research output that feeds into persona development. Use when users say 'research this brand', 'analyze target audience', 'competitive analysis', or as Step 1 of the 6-agent brand workflow.Brand Pov AgentCreate brand Point of View narrative as Step 5 of the brand marketing workflow. This skill should be used when developing brand manifesto, belief statements, and positioning narrative. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development. Use when users say 'create brand manifesto', 'develop brand story', 'define brand beliefs', or as Step 5 of the 6-agent brand workflow.Brand Voice AgentDefine brand voice and messaging framework as Step 4 of the brand marketing workflow. This skill should be used when developing voice guidelines and messaging hierarchy. It takes strategy as input and produces a comprehensive voice guide that feeds into PoV development. Use when users say 'define brand voice', 'create messaging framework', 'develop tone guidelines', or as Step 4 of the 6-agent brand workflow.Brand Strategy AgentDevelop comprehensive digital marketing strategy as Step 3 of the brand marketing workflow. This skill should be used when creating marketing plans from research and persona data. It takes audience analysis and personas as input and produces a strategic marketing plan that feeds into voice development. Use when users say 'create marketing strategy', 'develop go-to-market plan', 'marketing roadmap', or as Step 3 of the 6-agent brand workflow.

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