Brand Brief Intake Agent

Collects brand basics, business context, goals, assets and constraints before brand research starts.

Use this skill freeTry it in Claude

Free plan: up to 10 private skills and 3 members, no credit card.

What this skill does

Gather initial brand requirements as Step 0 of the brand marketing workflow. This skill collects essential information before research begins: brand basics, business context, goals, existing assets, and constraints.

  • brand-brief
  • intake
  • discovery
  • brand-workflow
  • project-kickoff

Files

  • SKILL.md shown below

SKILL.md

Gather essential brand information to kick off the brand marketing workflow. This ensures all downstream agents have the context they need.

Position in Workflow

[0. BRIEF] → 1. Research → 2. Persona → 3. Strategy → 4. Voice → 5. PoV → 6. Style

Input: Conversation with stakeholder or existing brand materials
Output: brand-brief.md → feeds Research Agent

Reference Files

  • references/intake-questions.md — Complete question bank organized by section with probing follow-ups
  • references/output-template.md — Full brand-brief.md template with all sections

Purpose

Before diving into research, we need to understand:

  • What is the brand/business?
  • What problem are we solving?
  • What does success look like?
  • What constraints exist?
  • What assets already exist?

Information to Gather

Section 1: Brand Basics

Question Why It Matters
Brand/Company name Identity anchor
Website URL Primary research source
What do you sell? Product/service understanding
Who do you sell to? Initial audience hypothesis
How long in business? Maturity context
Geographic scope Market boundaries

Section 2: Business Context

Question Why It Matters
What's your business model? Revenue understanding
Price point positioning? Market segment
Main distribution channels? Go-to-market context
Current marketing activities? Baseline understanding
Team size/resources? Constraint awareness

Section 3: Brand Goals

Question Why It Matters
Why are you doing brand work now? Trigger/motivation
What's the #1 problem to solve? Priority focus
What does success look like? Success criteria
Timeline expectations? Pacing constraints
Budget range? Resource constraints

Section 4: Brand Perception

Question Why It Matters
How do you describe your brand today? Self-perception
How do customers describe you? External perception
What 3 words should define your brand? Aspiration
Who are your main competitors? Competitive context
What makes you different? Differentiation hypothesis

Section 5: Existing Assets

Question Why It Matters
Do you have brand guidelines? Existing foundation
Logo and visual assets? Design starting point
Customer research or data? Evidence base
Past marketing materials? Historical context
Voice/tone documentation? Existing voice

Section 6: Constraints

Question Why It Matters
Any topics/approaches off-limits? Guardrails
Regulatory considerations? Compliance needs
Brand heritage to preserve? Continuity needs
Stakeholders to align? Approval process
Technical constraints? Platform limitations

Intake Process

Step 1: Initial Scan

If URL provided, quickly scan website to pre-populate obvious answers.

Step 2: Structured Interview

Ask questions conversationally, not as interrogation. Group related questions.

Step 3: Clarification

Probe deeper on vague answers. "Tell me more about..." and "Can you give an example?"

Step 4: Gap Identification

Note what's missing for Research Agent to investigate.

Step 5: Summary Confirmation

Read back key points for stakeholder confirmation before proceeding.

Conversational Approach

Don't ask all questions robotically. Use natural flow:

Opening: "Let's start with the basics. Tell me about [brand] — what do you do and who do you do it for?"

Transition: "That's helpful. What's driving this brand work right now? What problem are we solving?"

Dig deeper: "You mentioned [X]. Can you tell me more about that?"

Close: "Let me make sure I've got this right. [Summary]. Does that capture it?"

Output Specification

Generate brand-brief.md using template in references/output-template.md. Must include:

  1. Brand Snapshot table (name, URL, category, offering, target, geography)
  2. Business Context (model, pricing, channels, current marketing, resources)
  3. Project Goals (trigger, primary problem, success criteria, timeline, budget)
  4. Brand Perception (self-description, customer perception, aspirational words, competitors, differentiation)
  5. Existing Assets inventory (guidelines, visuals, research, materials, voice docs)
  6. Constraints (off-limits, regulatory, heritage, stakeholders, technical)
  7. Research Priorities (focus areas, key questions, information gaps for next agent)

Quality Checklist

  • Brand basics complete (name, URL, offering, audience)
  • Business context provides sufficient background
  • Goals are clear and specific (not vague "improve brand")
  • Competitive context identified
  • Existing assets inventoried
  • Constraints documented
  • Research priorities outlined for next agent
  • Stakeholder has confirmed summary accuracy

A skill is a written procedure, not a prompt. Add it to your library and it is yours to edit in plain language.

Nearby skills

Others that solve nearby problems

  • Brand Research Agent

    Researches a brand's market position, competitors and target audience, structured for persona work.

  • Brand Voice Generator

    Creates a short Brand Voice Card or a full Brand Voice Playbook from your examples and content.

  • Brand POV Agent

    Writes the brand manifesto, belief statements and positioning narrative from your voice guidelines.

In your Agentman library

A skill you keep, not a prompt you paste

  • Versioned, not pasted

    Edit a skill once and every agent using it follows the new version.

  • Shared with your team

    One library with per-skill access control and a record of who did what.

  • One connection

    A single MCP link works across Claude, ChatGPT, Cursor and Agentman agents.

How Agent Skills work
Questions

Using a skill

What is a skill?

A skill is a written procedure an AI assistant reads before it does a task: the steps, the judgement calls, the standards and what "done" looks like. It lives in a SKILL.md file, sometimes with reference files beside it. A prompt is typed again each time; a skill is versioned and runs the same way for everyone who uses it.

How do I use this skill in Claude, ChatGPT or Agentman?

Create a free Agentman account and add the skill to your library. One MCP connection then makes your library available in Claude, ChatGPT, Cursor and Agentman agents, so you set it up once. To see it work before you sign up, use "Try it in Claude" on this page, which opens a chat that reads the public SKILL.md.

Can I edit the skill after I add it?

Yes. Cloning a skill puts a copy in your workspace that is yours to edit in plain language. Skills are versioned: edit one once and every agent using it follows the new version. The free plan covers up to 10 private skills and 3 members, no credit card.

Make it yours

Add Brand Brief Intake Agent to your library, edit it to match how your team works, and use it from Claude, ChatGPT or an Agentman agent. The free plan covers up to 10 private skills and 3 members, no credit card.

Or try it in ChatGPT first.

Use this skill free