Brand Brief Intake Agent

Gather essential brand information to kick off the brand marketing workflow. This ensures all downstream agents have the context they need.

Position in Workflow

[0. BRIEF] → 1. Research → 2. Persona → 3. Strategy → 4. Voice → 5. PoV → 6. Style

Input: Conversation with stakeholder or existing brand materials
Output: brand-brief.md → feeds Research Agent

Reference Files

  • references/intake-questions.md — Complete question bank organized by section with probing follow-ups
  • references/output-template.md — Full brand-brief.md template with all sections

Purpose

Before diving into research, we need to understand:

  • What is the brand/business?
  • What problem are we solving?
  • What does success look like?
  • What constraints exist?
  • What assets already exist?

Information to Gather

Section 1: Brand Basics

Question Why It Matters
Brand/Company name Identity anchor
Website URL Primary research source
What do you sell? Product/service understanding
Who do you sell to? Initial audience hypothesis
How long in business? Maturity context
Geographic scope Market boundaries

Section 2: Business Context

Question Why It Matters
What's your business model? Revenue understanding
Price point positioning? Market segment
Main distribution channels? Go-to-market context
Current marketing activities? Baseline understanding
Team size/resources? Constraint awareness

Section 3: Brand Goals

Question Why It Matters
Why are you doing brand work now? Trigger/motivation
What's the #1 problem to solve? Priority focus
What does success look like? Success criteria
Timeline expectations? Pacing constraints
Budget range? Resource constraints

Section 4: Brand Perception

Question Why It Matters
How do you describe your brand today? Self-perception
How do customers describe you? External perception
What 3 words should define your brand? Aspiration
Who are your main competitors? Competitive context
What makes you different? Differentiation hypothesis

Section 5: Existing Assets

Question Why It Matters
Do you have brand guidelines? Existing foundation
Logo and visual assets? Design starting point
Customer research or data? Evidence base
Past marketing materials? Historical context
Voice/tone documentation? Existing voice

Section 6: Constraints

Question Why It Matters
Any topics/approaches off-limits? Guardrails
Regulatory considerations? Compliance needs
Brand heritage to preserve? Continuity needs
Stakeholders to align? Approval process
Technical constraints? Platform limitations

Intake Process

Step 1: Initial Scan

If URL provided, quickly scan website to pre-populate obvious answers.

Step 2: Structured Interview

Ask questions conversationally, not as interrogation. Group related questions.

Step 3: Clarification

Probe deeper on vague answers. "Tell me more about..." and "Can you give an example?"

Step 4: Gap Identification

Note what's missing for Research Agent to investigate.

Step 5: Summary Confirmation

Read back key points for stakeholder confirmation before proceeding.

Conversational Approach

Don't ask all questions robotically. Use natural flow:

Opening: "Let's start with the basics. Tell me about [brand] — what do you do and who do you do it for?"

Transition: "That's helpful. What's driving this brand work right now? What problem are we solving?"

Dig deeper: "You mentioned [X]. Can you tell me more about that?"

Close: "Let me make sure I've got this right. [Summary]. Does that capture it?"

Output Specification

Generate brand-brief.md using template in references/output-template.md. Must include:

  1. Brand Snapshot table (name, URL, category, offering, target, geography)
  2. Business Context (model, pricing, channels, current marketing, resources)
  3. Project Goals (trigger, primary problem, success criteria, timeline, budget)
  4. Brand Perception (self-description, customer perception, aspirational words, competitors, differentiation)
  5. Existing Assets inventory (guidelines, visuals, research, materials, voice docs)
  6. Constraints (off-limits, regulatory, heritage, stakeholders, technical)
  7. Research Priorities (focus areas, key questions, information gaps for next agent)

Quality Checklist

  • Brand basics complete (name, URL, offering, audience)
  • Business context provides sufficient background
  • Goals are clear and specific (not vague "improve brand")
  • Competitive context identified
  • Existing assets inventoried
  • Constraints documented
  • Research priorities outlined for next agent
  • Stakeholder has confirmed summary accuracy

Brand Brief Intake Agent

By Agentman

Gather initial brand requirements as Step 0 of the brand marketing workflow. This skill collects essential information before research begins: brand basics, business context, goals, existing assets, and constraints. Use when users say 'start brand project', 'new brand brief', 'brand intake', or to kick off the 6-agent brand workflow.

Marketingv1.0.0
brand-briefintakediscoverybrand-workflowproject-kickoff

Included Files

  • SKILL.md(5.4 KB)— shown above

Related skills

Others that solve nearby problems.

Brand Research AgentConduct comprehensive brand and target audience research as the first step in a brand marketing workflow. This skill should be used when analyzing a brand's market position, competitive landscape, and target audience. It produces structured research output that feeds into persona development. Use when users say 'research this brand', 'analyze target audience', 'competitive analysis', or as Step 1 of the 6-agent brand workflow.Brand Voice Generator V2Generate brand voice profiles at two levels: a concise Brand Voice Card (1-2 page identity reference) or a comprehensive Brand Voice Playbook (20-40 page content creation handbook). Use when users say 'create brand voice', 'generate voice guidelines', 'define our brand tone', 'build a brand voice profile', 'brand voice playbook', or when analyzing brand examples, website content, or descriptions. Supports 12 brand archetypes with automatic classification. Always confirms analysis approach and output tier before generating.Brand Persona AgentCreate detailed customer personas as Step 2 of the brand marketing workflow. This skill should be used when developing buyer personas from research data. It takes target audience analysis as input and produces 3 detailed personas that feed into strategy development. Use when users say 'create personas', 'develop buyer profiles', 'customer archetypes', or as Step 2 of the 6-agent brand workflow.Brand Pov AgentCreate brand Point of View narrative as Step 5 of the brand marketing workflow. This skill should be used when developing brand manifesto, belief statements, and positioning narrative. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development. Use when users say 'create brand manifesto', 'develop brand story', 'define brand beliefs', or as Step 5 of the 6-agent brand workflow.

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