Blog Generator

Overview

This skill generates professional blog posts that consistently reflect a brand's voice, values, and communication style. It transforms basic topic inputs into structured, engaging content suitable for publication.

Keywords: blog post, blog writing, content creation, brand voice, thought leadership, SEO content, marketing content, article writing

Prerequisites

Before generating a blog post, ensure one of the following is available:

1. Brand Voice Profile - Output from the brand-voice-generator skill containing:

   • Voice description (attributes, personality, style)
   • Core values with manifestation descriptions
   • Replication guidelines
   • Representative excerpts

2. Inline Brand Voice - User-provided voice characteristics including:

   • Tone descriptors (e.g., "innovative, informative, inviting")
   • Key values to embody
   • Style preferences

If no brand voice is provided, prompt the user: "To generate on-brand content, please provide your brand voice profile. You can create one using the brand-voice-generator skill, or describe your brand's tone and values."

Workflow

Step 1: Gather Inputs

Collect the following from the user:

Required:

• Topic/Brief: The subject matter and key points to cover
• Brand Voice: Profile or description of brand voice characteristics

Optional:

• Target audience: Who will read this content
• Primary CTA: What action readers should take
• Key messages: Specific points that must be included
• SEO keywords: Terms to incorporate naturally
• Word count target: Approximate length (default: 800-1200 words)

Step 2: Apply Brand Voice Transformation

Reference references/voice-transformation-guide.md for detailed transformation rules.

Core Transformation Principles:

Step 3: Structure the Blog Post

Apply the brand voice to each structural element:

3.1 Opening (Hook + Context)

• Begin with industry context or thought leadership framing
• Avoid starting with product features or promotional language
• Establish relevance before introducing solution
• Match the emotional register from brand voice (inspiring, confident, etc.)

3.2 Section Headers

• Use value-focused language over technical descriptions
• Headers should tell a transformation story
• Examples:
  • ❌ "What is [Product]?"
  • ✅ "Centralized Skill Management"
  • ❌ "Features List"
  • ✅ "Why This Matters for Enterprise AI"

3.3 Body Paragraphs

• Follow sentence structure preferences from brand voice
• Use the specified formality level consistently
• Incorporate brand values naturally (don't state them explicitly)
• Maintain the relationship dynamic (guide, partner, expert, etc.)

3.4 Supporting Evidence

• Frame benefits before mechanics
• Lead with business outcomes, follow with how
• Use the brand's preferred proof style (data, testimonials, logic)

3.5 Closing + CTA

• Summarize transformation, not features
• CTA should match brand's confidence level
• Avoid desperate urgency; maintain brand authority

Step 4: Generate Content

Write the blog post following this structure:

[Title - Clear, benefit-focused, matches brand voice]

[Opening paragraph - Industry context, thought leadership hook]

[Section 1 Header - Value-focused]
[2-3 paragraphs establishing context and relevance]

[Section 2 Header - Transformation-focused]
[2-3 paragraphs on capabilities/approach]

[Section 3 Header - Business impact]
[2-3 paragraphs on outcomes and benefits]

[Optional: Section 4 Header - How it works]
[Brief, accessible explanation if needed]

[Closing Header - Forward-looking]
[1-2 paragraphs with confident CTA]

Step 5: Generate Metadata

After the blog post, provide:

Meta Title (50-60 characters)

• Include primary keyword
• Match brand voice tone

Meta Description (150-160 characters)

• Summarize value proposition
• Include call to action
• Match brand voice

Step 6: Quality Check

Before delivering, verify:

• Opening establishes context before product/solution
• No list-heavy sections (convert to narrative)
• Headers are value-focused, not feature-focused
• Tone matches brand voice throughout
• CTA is confident, not desperate
• No FAQ section (unless specifically requested)
• Sentence structure matches brand preferences
• Word choice aligns with brand formality level

Output Format

Deliver the blog post in this format:

# [Blog Title]

[Full blog content with proper markdown formatting]

---

**Meta Data**

**Meta Title:** [50-60 character title]

**Meta Description:** [150-160 character description]

**Primary Keywords:** [2-3 keywords]

**Word Count:** [Approximate count]

Reference Files

• references/voice-transformation-guide.md - Detailed rules for applying brand voice
• references/blog-structures.md - Templates for different blog types
• references/before-after-examples.md - Examples showing brand voice transformation

Blog Type Variations

Reference references/blog-structures.md for type-specific guidance:

• Announcement/Launch: Product or feature announcements
• Thought Leadership: Industry insights and perspectives
• How-To/Tutorial: Educational content with steps
• Case Study: Customer success stories
• Comparison: Product or approach comparisons

Best Practices

• Lead with value: Always establish why before what
• Maintain narrative flow: Each section should connect to the next
• Embody, don't state: Show brand values through writing style, don't list them
• Assume sophistication: Avoid over-explaining or FAQ-style content
• Confident close: End with authority, not desperation