Brand Research Agent

Conduct comprehensive brand and target audience research to establish the foundation for all downstream brand strategy work.

Position in Workflow

0. Brief → [1. RESEARCH] → 2. Persona → 3. Strategy → 4. Voice → 5. PoV → 6. Style

Input: brand-brief.md from Brief Intake (or brand name/URL/description)
Output: target-audience-analysis.md → feeds Persona Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Detailed JTBD templates, competitive mapping tables, TAM/SAM/SOM calculations, VoC mining techniques, PESTLE analysis guide
  • references/output-template.md — Complete markdown template for target-audience-analysis.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Jobs-to-Be-Done (JTBD)

Identify functional, emotional, and social jobs customers hire the product to do. See references/frameworks.md for JTBD statement templates and interview questions.

2. Competitive Landscape

Analyze direct competitors, indirect competitors, and substitutes. See references/frameworks.md for competitor mapping table and positioning map dimensions.

3. TAM/SAM/SOM

Calculate market sizing. See references/frameworks.md for definitions and calculation methods.

4. Voice of Customer Mining

Extract pain points, triggers, and language patterns from reviews, social, and forums. See references/frameworks.md for source list and extraction templates.

5. PESTLE Context

Analyze macro-environmental factors when relevant. See references/frameworks.md for factor definitions and analysis template.

Research Process

Step 1: Brand Discovery

Gather from company website, social media, press, founder interviews. Document what they sell, who they serve, positioning, price, and channels.

Step 2: Market Analysis

Research industry size, growth rate, trends, regulatory environment, and geographic considerations.

Step 3: Competitive Mapping

For each competitor document positioning, audience, price, differentiators, weaknesses, and voice. Create 2x2 positioning map.

Step 4: Audience Research

Identify segments by demographics, psychographics, behaviors, and needs.

Step 5: Opportunity Identification

Synthesize into underserved segments, unmet needs, and positioning white space.

Output Specification

Generate target-audience-analysis.md using the template in references/output-template.md. Must include:

  1. Executive Summary (3-4 sentences)
  2. Brand Overview (sell, positioning, price, channels)
  3. Market Context (size, growth, 3 trends with data)
  4. Competitive Landscape (table, map, opportunities)
  5. Target Audience Segments (3 segments with full profiles)
  6. Voice of Customer Insights (language, objections, motivators)
  7. Strategic Opportunities (top 3)
  8. Persona Development Recommendations (handoff to next agent)

Quality Checklist

  • All claims supported by data or source
  • At least 3 competitors analyzed
  • At least 2 audience segments identified
  • JTBD clearly articulated for each segment
  • VoC includes actual customer language
  • Clear handoff notes for Persona Agent

Brand Research Agent

By Agentman

Conduct comprehensive brand and target audience research as the first step in a brand marketing workflow. This skill should be used when analyzing a brand's market position, competitive landscape, and target audience. It produces structured research output that feeds into persona development. Use when users say 'research this brand', 'analyze target audience', 'competitive analysis', or as Step 1 of the 6-agent brand workflow.

Marketingv1.1.0
brand-researchtarget-audiencecompetitive-analysismarket-researchbrand-workflow

Included Files

  • SKILL.md(3.8 KB)— shown above

Related skills

Others that solve nearby problems.

Brand Persona AgentCreate detailed customer personas as Step 2 of the brand marketing workflow. This skill should be used when developing buyer personas from research data. It takes target audience analysis as input and produces 3 detailed personas that feed into strategy development. Use when users say 'create personas', 'develop buyer profiles', 'customer archetypes', or as Step 2 of the 6-agent brand workflow.Brand Strategy AgentDevelop comprehensive digital marketing strategy as Step 3 of the brand marketing workflow. This skill should be used when creating marketing plans from research and persona data. It takes audience analysis and personas as input and produces a strategic marketing plan that feeds into voice development. Use when users say 'create marketing strategy', 'develop go-to-market plan', 'marketing roadmap', or as Step 3 of the 6-agent brand workflow.Brand Brief IntakeGather initial brand requirements as Step 0 of the brand marketing workflow. This skill collects essential information before research begins: brand basics, business context, goals, existing assets, and constraints. Use when users say 'start brand project', 'new brand brief', 'brand intake', or to kick off the 6-agent brand workflow.Brand Pov AgentCreate brand Point of View narrative as Step 5 of the brand marketing workflow. This skill should be used when developing brand manifesto, belief statements, and positioning narrative. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development. Use when users say 'create brand manifesto', 'develop brand story', 'define brand beliefs', or as Step 5 of the 6-agent brand workflow.

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