Brand Research Agent

Researches a brand's market position, competitors and target audience, structured for persona work.

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Free plan: up to 10 private skills and 3 members, no credit card.

What this skill does

Conduct comprehensive brand and target audience research as the first step in a brand marketing workflow. It produces structured research output that feeds into persona development.

  • brand-research
  • target-audience
  • competitive-analysis
  • market-research
  • brand-workflow

Files

  • SKILL.md shown below

SKILL.md

Conduct comprehensive brand and target audience research to establish the foundation for all downstream brand strategy work.

Position in Workflow

0. Brief → [1. RESEARCH] → 2. Persona → 3. Strategy → 4. Voice → 5. PoV → 6. Style

Input: brand-brief.md from Brief Intake (or brand name/URL/description)
Output: target-audience-analysis.md → feeds Persona Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Detailed JTBD templates, competitive mapping tables, TAM/SAM/SOM calculations, VoC mining techniques, PESTLE analysis guide
  • references/output-template.md — Complete markdown template for target-audience-analysis.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Jobs-to-Be-Done (JTBD)

Identify functional, emotional, and social jobs customers hire the product to do. See references/frameworks.md for JTBD statement templates and interview questions.

2. Competitive Landscape

Analyze direct competitors, indirect competitors, and substitutes. See references/frameworks.md for competitor mapping table and positioning map dimensions.

3. TAM/SAM/SOM

Calculate market sizing. See references/frameworks.md for definitions and calculation methods.

4. Voice of Customer Mining

Extract pain points, triggers, and language patterns from reviews, social, and forums. See references/frameworks.md for source list and extraction templates.

5. PESTLE Context

Analyze macro-environmental factors when relevant. See references/frameworks.md for factor definitions and analysis template.

Research Process

Step 1: Brand Discovery

Gather from company website, social media, press, founder interviews. Document what they sell, who they serve, positioning, price, and channels.

Step 2: Market Analysis

Research industry size, growth rate, trends, regulatory environment, and geographic considerations.

Step 3: Competitive Mapping

For each competitor document positioning, audience, price, differentiators, weaknesses, and voice. Create 2x2 positioning map.

Step 4: Audience Research

Identify segments by demographics, psychographics, behaviors, and needs.

Step 5: Opportunity Identification

Synthesize into underserved segments, unmet needs, and positioning white space.

Output Specification

Generate target-audience-analysis.md using the template in references/output-template.md. Must include:

  1. Executive Summary (3-4 sentences)
  2. Brand Overview (sell, positioning, price, channels)
  3. Market Context (size, growth, 3 trends with data)
  4. Competitive Landscape (table, map, opportunities)
  5. Target Audience Segments (3 segments with full profiles)
  6. Voice of Customer Insights (language, objections, motivators)
  7. Strategic Opportunities (top 3)
  8. Persona Development Recommendations (handoff to next agent)

Quality Checklist

  • All claims supported by data or source
  • At least 3 competitors analyzed
  • At least 2 audience segments identified
  • JTBD clearly articulated for each segment
  • VoC includes actual customer language
  • Clear handoff notes for Persona Agent

A skill is a written procedure, not a prompt. Add it to your library and it is yours to edit in plain language.

Nearby skills

Others that solve nearby problems

  • Brand Strategy Agent

    Turns audience research and personas into a digital marketing strategy and plan.

  • Brand Brief Intake

    Collects brand basics, business context, goals, assets and constraints before brand research starts.

  • Brand POV Agent

    Writes the brand manifesto, belief statements and positioning narrative from your voice guidelines.

In your Agentman library

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    Edit a skill once and every agent using it follows the new version.

  • Shared with your team

    One library with per-skill access control and a record of who did what.

  • One connection

    A single MCP link works across Claude, ChatGPT, Cursor and Agentman agents.

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What is a skill?

A skill is a written procedure an AI assistant reads before it does a task: the steps, the judgement calls, the standards and what "done" looks like. It lives in a SKILL.md file, sometimes with reference files beside it. A prompt is typed again each time; a skill is versioned and runs the same way for everyone who uses it.

How do I use this skill in Claude, ChatGPT or Agentman?

Create a free Agentman account and add the skill to your library. One MCP connection then makes your library available in Claude, ChatGPT, Cursor and Agentman agents, so you set it up once. To see it work before you sign up, use "Try it in Claude" on this page, which opens a chat that reads the public SKILL.md.

Can I edit the skill after I add it?

Yes. Cloning a skill puts a copy in your workspace that is yours to edit in plain language. Skills are versioned: edit one once and every agent using it follows the new version. The free plan covers up to 10 private skills and 3 members, no credit card.

Make it yours

Add Brand Research Agent to your library, edit it to match how your team works, and use it from Claude, ChatGPT or an Agentman agent. The free plan covers up to 10 private skills and 3 members, no credit card.

Or try it in ChatGPT first.

Use this skill free