Brand Voice Generator v3

Transform brand inputs into actionable voice profiles — from a quick-reference identity card to a comprehensive content creation playbook.

Two Output Tiers

The Card is always generated first. The Playbook builds on it.

Workflow Overview

Steps 1-6: Brand Voice Card (always executed)

1. Gather inputs — Collect brand examples, URLs, or descriptions
2. Classify archetype — Identify brand type + engagement style
3. Confirm approach — Present plan, ask Card or Playbook, get approval
4. Analyze with framework — Apply archetype-specific analysis
5. Generate Card — Output structured voice profile
6. Validate Card — Confirm accuracy with user

Steps 7-9: Brand Voice Playbook (only if selected)

7. Deep research — Gather 20+ real examples across channels
8. Generate Playbook — Produce 10-11 sections as a document
9. Validate Playbook — Present for section-level refinement

Step 1: Gather Brand Inputs

Request one or more input types:

Content Examples (8+ recommended for Card, 15+ for Playbook)

• Marketing copy, website text, emails, social posts
• Headlines, taglines, product descriptions
• Customer stories, case studies

Website URLs

• Use web_fetch to retrieve content from provided URLs
• Focus on homepage, about page, product pages, blog, customer stories

Brand Descriptions

• Written personality, values, target audience
• Existing guidelines or positioning statements

Prompt template:

To generate your brand voice profile, please provide at least one of:

• Content examples: 8+ pieces of on-brand content (15+ for a full Playbook)
• Website links: URLs representing your brand voice
• Brand descriptions: Personality, values, or target audience details

Step 2: Classify Brand Archetype

Analyze inputs to identify the primary archetype. Look for signals:

Also classify the Engagement Style:

• Directive: "Do this..." — commands, instructions, clear imperatives
• Invitational: "Consider..." — suggestions, possibilities, soft guidance
• Collaborative: "Let's..." — partnership, shared journey, co-creation
• Informational: "Here's what..." — facts, data, neutral presentation

If signals are ambiguous, ask the user:

Based on your inputs, I see elements of [Archetype A] and [Archetype B]. Which best describes your brand?

• [Archetype A]: [brief description]
• [Archetype B]: [brief description]
• Hybrid: Combine both frameworks

Step 3: Confirm Approach (REQUIRED)

ALWAYS present the analysis plan and wait for user confirmation before proceeding.

## Voice Generation Plan

**Brand Name:** [Name]

**Detected Archetype:** [Primary Archetype] (+ [Secondary] if hybrid)
[1-2 sentence explanation of why this archetype fits]

**Engagement Style:** [Directive / Invitational / Collaborative / Informational]
[1 sentence justification]

**Analysis Framework:** I'll analyze your brand using the [Archetype] framework, focusing on:
- [Key dimension 1]
- [Key dimension 2]
- [Key dimension 3]

**Inputs I'll Analyze:**
- [List of content examples / URLs / descriptions provided]

**Output Tier:**
Would you like:
- **Brand Voice Card** — Quick 1-2 page identity profile (good for reference and as input to other tools)
- **Brand Voice Playbook** — Comprehensive 20-40 page content creation handbook (includes headline patterns, CTA catalog, audience adaptations, few-shot examples, and more)

[If Playbook: I'll need to research your brand's content across channels. I can do this via web research if you provide URLs, or you can supply 15+ content examples across 3+ content types.]

**Reply with your preferred output tier to proceed.**

Wait for explicit confirmation before proceeding to Step 4.

Step 4: Analyze with Archetype Framework

Load the appropriate framework from references/frameworks/:

For hybrid archetypes, load both frameworks and blend dimensions.

Apply the framework's analysis dimensions to all inputs, extracting:

• Voice attributes specific to the archetype
• Values signaled through language patterns
• Distinctive phrases and terminology
• Tone indicators and emotional register
• Buyer journey voice shifts
• Engagement style patterns

Step 5: Generate Card

Use the output template from references/output-template.md.

Standard sections (all archetypes):

• Name + Archetype classification with rationale
• Engagement Style label with justification
• Description (3 attributes + personality + communication style)
• Core Values (3-4 with manifestations)
• Replication Guidelines (5-7 actionable instructions)
• Representative Excerpts (4-6 examples)
• Buyer Journey Voice Notes (awareness / consideration / decision)
• Archetype-specific additions

Step 6: Validate Card

After presenting the Card, ask:

Does this voice profile accurately capture your brand? I can:

• Adjust specific attributes
• Shift archetype blend
• Regenerate excerpts for different content types
• Expand any section

[If Playbook was selected]: Once you approve the Card, I'll proceed to deep research and Playbook generation.

If Card-only was selected, stop here.

Step 7: Deep Research (Playbook Only)

Goal: Gather 20+ real examples across 3+ content types to extract patterns.

If user provided URLs: Use web_fetch to research:

• Homepage (headline patterns, hero copy, value propositions)
• Product/feature pages (benefit framing, technical depth)
• Blog posts (2-3 posts — narrative structure, opening hooks, CTA patterns)
• Customer stories/case studies (proof integration, storytelling structure)
• Social media (tone variation, audience engagement)
• About/company page (values, mission language)

If user provided 15+ examples: Organize by content type and analyze pattern clusters.

If insufficient material: Ask:

To build a comprehensive Playbook, I need to see the brand across multiple channels. Could you provide:

• Website URL — I'll research homepage, blog, customer stories, and product pages
• Additional content — Emails, social posts, ads, or other content types
• Both — URL for research + content you want to ensure I capture

Extract and catalog:

• 4-6 headline/hook examples with pattern labels
• 3-5 CTA examples across intensity levels
• Vocabulary preferences (recurring words, avoided words)
• Sentence length and rhythm patterns
• 3-5 proof/evidence integration examples
• Tone variation across channels
• Audience-specific language differences

Step 8: Generate Playbook

Generate the Playbook as a .docx document using the docx skill. Read references/playbook-output-template.md for the master document structure.

The Playbook contains 10-11 sections organized in three groups. Read the section template for each before generating:

Group A — Content Patterns

Group B — Channel & Audience Calibration

Group C — Generation Reference

For each section:

1. Read the section template file
2. Apply the archetype's Playbook Dimensions (found in each framework file)
3. Ground patterns in real examples from Step 7
4. Generate section content
5. Check against quality criteria in the template

Use the archetype framework's "Playbook Dimensions" section for archetype-specific guidance on each playbook section.

Step 9: Validate Playbook

Present the completed Playbook document and offer:

Your Brand Voice Playbook is ready. You can:

• Request changes to any specific section
• Add more examples to the Few-Shot section
• Adjust audience personas
• Add or remove channels from the Emotional Register
• Request a Visual-to-Copy section if not included
• Export in a different format

Reference Files

Core

• references/output-template.md — Card output format
• references/playbook-output-template.md — Playbook document structure
• references/voice-analysis-core.md — Universal analysis dimensions
• references/voice-analysis-framework.md — Detailed analytical criteria
• references/example-outputs.md — Complete Card examples
• references/playbook-example.md — Condensed Playbook example

Archetype Frameworks (each includes Playbook Dimensions)

• references/frameworks/b2b-tech.md
• references/frameworks/challenger.md
• references/frameworks/luxury.md
• references/frameworks/dtc-ecommerce.md
• references/frameworks/founder-personal.md
• references/frameworks/community.md
• references/frameworks/healthcare.md
• references/frameworks/professional-services.md
• references/frameworks/mission-driven.md
• references/frameworks/financial-services.md
• references/frameworks/education.md
• references/frameworks/marketplace.md

Playbook Section Templates

• references/playbook-sections/vocabulary-rules.md
• references/playbook-sections/sentence-cadence.md
• references/playbook-sections/headline-patterns.md
• references/playbook-sections/cta-catalog.md
• references/playbook-sections/proof-integration.md
• references/playbook-sections/emotional-register.md
• references/playbook-sections/audience-adaptations.md
• references/playbook-sections/buyer-journey.md
• references/playbook-sections/few-shot-examples.md
• references/playbook-sections/narrative-arcs.md
• references/playbook-sections/visual-copy.md