Brand PoV Agent

Writes the brand manifesto, belief statements and positioning narrative from your voice guidelines.

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Free plan: up to 10 private skills and 3 members, no credit card.

What this skill does

Create brand Point of View narrative as Step 5 of the brand marketing workflow. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development.

  • brand-pov
  • brand-manifesto
  • brand-story
  • positioning
  • brand-workflow

Files

  • SKILL.md shown below

SKILL.md

Create compelling brand Point of View narrative that articulates what the brand stands for and against.

Position in Workflow

0. Brief → 1. Research → 2. Persona → 3. Strategy → 4. Voice → [5. POV] → 6. Style

Input: brand-voice-messaging.md plus all prior outputs
Output: brand-pov.md → feeds Style Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete Only-ness Statement formula with examples (Caddis, Patagonia); Golden Circle (Why/How/What) with application guide; Enemy/Ally framework with statement template; Brand Tension model with Voice Test examples; Narrative Arc structure; Brand Manifesto guidelines with structure and dos/don'ts
  • references/output-template.md — Complete markdown template for brand-pov.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Only-ness Statement

Define unique position with formula: ONLY [category] that [benefit] for [audience] who [need] because [RTB]. See references/frameworks.md for component explanations and examples.

2. Golden Circle

Articulate Why (purpose), How (approach), What (offerings) from inside out. See references/frameworks.md for layer definitions and application guide.

3. Enemy/Ally Framework

Define what brand stands against and champions. See references/frameworks.md for enemy types, ally mapping, and statement template.

4. Brand Tension Model

Identify cultural tension using "World says X, we believe Y" format. See references/frameworks.md for tension types and Voice Test examples.

5. Narrative Arc Structure

Build story with Origin, Catalyst, Mission, Vision. See references/frameworks.md for component definitions and template.

PoV Development Process

Step 1: Belief Extraction

From all prior inputs, identify core beliefs about category, customers, and status quo.

Step 2: Enemy Definition

Articulate industry conventions to reject, frustrations to eliminate, approaches to challenge. Make enemy clear but not negative.

Step 3: Only-ness Articulation

Craft unique positioning statement using the formula. Ensure it's defensible and meaningful.

Step 4: Manifesto Development

Write 150-300 word manifesto with: opening hook, enemy articulation, mission declaration, audience invitation, rally cry.

Step 5: Proof Narrative

Connect PoV to evidence through product/service. Ensure beliefs are lived, not just stated.

Output Specification

Generate brand-pov.md using template in references/output-template.md. Must include:

  1. PoV Summary (2-3 sentence brand stance)
  2. Only-ness Statement (full formula with explanation)
  3. Golden Circle (Why, How, What articulated)
  4. Brand Tension (World Says vs. We Believe)
  5. Enemy/Ally (what we oppose and champion)
  6. Core Beliefs (3-4 beliefs with evidence)
  7. Brand Manifesto (150-300 words, structured)
  8. Origin Story (founding narrative)
  9. Voice Test (tension-embodying question)
  10. Recommendations for Style Agent (visual themes, emotions, imagery)

Quality Checklist

  • Only-ness statement is truly unique and defensible
  • Enemy is clearly defined without being mean-spirited
  • Brand tension resolves a real cultural/category conflict
  • Manifesto is emotionally compelling (not corporate)
  • Beliefs connect to actual product/service truth
  • Voice Test captures the brand tension in a question
  • Clear handoff notes for Style Agent visual development

A skill is a written procedure, not a prompt. Add it to your library and it is yours to edit in plain language.

Nearby skills

Others that solve nearby problems

  • Brand Research Agent

    Researches a brand's market position, competitors and target audience, structured for persona work.

  • Brand Voice Agent

    Defines brand voice guidelines and a messaging hierarchy from your marketing strategy.

  • Brand Style Agent

    Produces a visual style guide: color palette, typography, imagery direction and identity rules.

In your Agentman library

A skill you keep, not a prompt you paste

  • Versioned, not pasted

    Edit a skill once and every agent using it follows the new version.

  • Shared with your team

    One library with per-skill access control and a record of who did what.

  • One connection

    A single MCP link works across Claude, ChatGPT, Cursor and Agentman agents.

How Agent Skills work
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Using a skill

What is a skill?

A skill is a written procedure an AI assistant reads before it does a task: the steps, the judgement calls, the standards and what "done" looks like. It lives in a SKILL.md file, sometimes with reference files beside it. A prompt is typed again each time; a skill is versioned and runs the same way for everyone who uses it.

How do I use this skill in Claude, ChatGPT or Agentman?

Create a free Agentman account and add the skill to your library. One MCP connection then makes your library available in Claude, ChatGPT, Cursor and Agentman agents, so you set it up once. To see it work before you sign up, use "Try it in Claude" on this page, which opens a chat that reads the public SKILL.md.

Can I edit the skill after I add it?

Yes. Cloning a skill puts a copy in your workspace that is yours to edit in plain language. Skills are versioned: edit one once and every agent using it follows the new version. The free plan covers up to 10 private skills and 3 members, no credit card.

Make it yours

Add Brand PoV Agent to your library, edit it to match how your team works, and use it from Claude, ChatGPT or an Agentman agent. The free plan covers up to 10 private skills and 3 members, no credit card.

Or try it in ChatGPT first.

Use this skill free