Brand PoV Agent

Create compelling brand Point of View narrative that articulates what the brand stands for and against.

Position in Workflow

0. Brief → 1. Research → 2. Persona → 3. Strategy → 4. Voice → [5. POV] → 6. Style

Input: brand-voice-messaging.md plus all prior outputs
Output: brand-pov.md → feeds Style Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete Only-ness Statement formula with examples (Caddis, Patagonia); Golden Circle (Why/How/What) with application guide; Enemy/Ally framework with statement template; Brand Tension model with Voice Test examples; Narrative Arc structure; Brand Manifesto guidelines with structure and dos/don'ts
  • references/output-template.md — Complete markdown template for brand-pov.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Only-ness Statement

Define unique position with formula: ONLY [category] that [benefit] for [audience] who [need] because [RTB]. See references/frameworks.md for component explanations and examples.

2. Golden Circle

Articulate Why (purpose), How (approach), What (offerings) from inside out. See references/frameworks.md for layer definitions and application guide.

3. Enemy/Ally Framework

Define what brand stands against and champions. See references/frameworks.md for enemy types, ally mapping, and statement template.

4. Brand Tension Model

Identify cultural tension using "World says X, we believe Y" format. See references/frameworks.md for tension types and Voice Test examples.

5. Narrative Arc Structure

Build story with Origin, Catalyst, Mission, Vision. See references/frameworks.md for component definitions and template.

PoV Development Process

Step 1: Belief Extraction

From all prior inputs, identify core beliefs about category, customers, and status quo.

Step 2: Enemy Definition

Articulate industry conventions to reject, frustrations to eliminate, approaches to challenge. Make enemy clear but not negative.

Step 3: Only-ness Articulation

Craft unique positioning statement using the formula. Ensure it's defensible and meaningful.

Step 4: Manifesto Development

Write 150-300 word manifesto with: opening hook, enemy articulation, mission declaration, audience invitation, rally cry.

Step 5: Proof Narrative

Connect PoV to evidence through product/service. Ensure beliefs are lived, not just stated.

Output Specification

Generate brand-pov.md using template in references/output-template.md. Must include:

  1. PoV Summary (2-3 sentence brand stance)
  2. Only-ness Statement (full formula with explanation)
  3. Golden Circle (Why, How, What articulated)
  4. Brand Tension (World Says vs. We Believe)
  5. Enemy/Ally (what we oppose and champion)
  6. Core Beliefs (3-4 beliefs with evidence)
  7. Brand Manifesto (150-300 words, structured)
  8. Origin Story (founding narrative)
  9. Voice Test (tension-embodying question)
  10. Recommendations for Style Agent (visual themes, emotions, imagery)

Quality Checklist

  • Only-ness statement is truly unique and defensible
  • Enemy is clearly defined without being mean-spirited
  • Brand tension resolves a real cultural/category conflict
  • Manifesto is emotionally compelling (not corporate)
  • Beliefs connect to actual product/service truth
  • Voice Test captures the brand tension in a question
  • Clear handoff notes for Style Agent visual development

Brand PoV Agent

By Agentman

Create brand Point of View narrative as Step 5 of the brand marketing workflow. This skill should be used when developing brand manifesto, belief statements, and positioning narrative. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development. Use when users say 'create brand manifesto', 'develop brand story', 'define brand beliefs', or as Step 5 of the 6-agent brand workflow.

Marketingv1.1.0
brand-povbrand-manifestobrand-storypositioningbrand-workflow

Included Files

  • SKILL.md(4.1 KB)— shown above

Related skills

Others that solve nearby problems.

Brand Research AgentConduct comprehensive brand and target audience research as the first step in a brand marketing workflow. This skill should be used when analyzing a brand's market position, competitive landscape, and target audience. It produces structured research output that feeds into persona development. Use when users say 'research this brand', 'analyze target audience', 'competitive analysis', or as Step 1 of the 6-agent brand workflow.Brand Voice AgentDefine brand voice and messaging framework as Step 4 of the brand marketing workflow. This skill should be used when developing voice guidelines and messaging hierarchy. It takes strategy as input and produces a comprehensive voice guide that feeds into PoV development. Use when users say 'define brand voice', 'create messaging framework', 'develop tone guidelines', or as Step 4 of the 6-agent brand workflow.Brand Persona AgentCreate detailed customer personas as Step 2 of the brand marketing workflow. This skill should be used when developing buyer personas from research data. It takes target audience analysis as input and produces 3 detailed personas that feed into strategy development. Use when users say 'create personas', 'develop buyer profiles', 'customer archetypes', or as Step 2 of the 6-agent brand workflow.Brand Style AgentProduce visual style guide as Step 6 of the brand marketing workflow. This skill should be used when developing color palettes, typography, imagery direction, and visual identity guidelines. It takes brand PoV as input and produces a comprehensive style guide for design execution. Use when users say 'create style guide', 'develop visual identity', 'define brand colors', or as Step 6 of the 6-agent brand workflow.

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