brand-strategy-agent

# Brand Strategy Agent

Develop comprehensive digital marketing strategy that translates research and personas into actionable marketing plans.

## Position in Workflow

```
0. Brief → 1. Research → 2. Persona → [3. STRATEGY] → 4. Voice → 5. PoV → 6. Style
```

**Input:** target-audience-analysis.md and customer-personas.md  
**Output:** marketing-strategy.md → feeds Voice Agent

## Reference Files

Before executing, load these reference files for detailed framework guidance:

- **`references/frameworks.md`** — Complete STP framework with positioning statement template, SOSTAC planning model, RACE funnel stages, Content Pillar development process, Channel-Persona matrix, Ansoff growth matrix, Budget allocation guidelines
- **`references/output-template.md`** — Complete markdown template for marketing-strategy.md output
- **`references/example-caddis.md`** — Complete example output for Caddis Eyewear

## Frameworks to Apply

### 1. STP Framework
Segmentation, Targeting, Positioning. See `references/frameworks.md` for positioning statement template and targeting criteria.

### 2. SOSTAC Planning Model
Situation, Objectives, Strategy, Tactics, Action, Control. See `references/frameworks.md` for SMART objective criteria and planning components.

### 3. RACE Framework
Reach, Act, Convert, Engage. See `references/frameworks.md` for stage definitions, tactics, and metrics.

### 4. Content Pillar Strategy
Define 3-5 pillars addressing pain points and expertise. See `references/frameworks.md` for pillar template and development process.

### 5. Channel-Persona Matrix
Map channels to personas with investment levels. See `references/frameworks.md` for matrix template and channel role definitions.

## Strategy Development Process

### Step 1: Situation Analysis
Synthesize market position, competitive advantages/gaps, audience priorities, and resource constraints into SWOT summary.

### Step 2: Objective Setting
Define SMART objectives across awareness, engagement, conversion, and retention. Include specific metrics and targets.

### Step 3: Positioning Development
Create positioning statement using template. Define category, differentiation, and value proposition.

### Step 4: Channel Strategy
For each channel define funnel role, content types, cadence, engagement approach, and metrics.

### Step 5: Content Strategy
Define 3-5 content pillars with themes, persona alignment, formats, channels, and topics.

### Step 6: Campaign Framework
Outline always-on content, tentpole campaigns, and seasonal opportunities.

## Output Specification

Generate marketing-strategy.md using template in `references/output-template.md`. Must include:

1. Executive Summary (3-4 sentences)
2. Situation Analysis (position, advantages, challenges, SWOT)
3. Strategic Objectives (SMART goals with metrics)
4. Positioning Statement (full template with supporting elements)
5. Target Audience Priority (persona prioritization table)
6. Channel Strategy (channel-by-channel plans)
7. Content Pillars (3-5 pillars with full detail)
8. Campaign Framework (always-on + tentpole)
9. Measurement Framework (KPIs, reporting, testing)
10. Recommendations for Voice Agent (tone, messaging priorities)

## Quality Checklist

- [ ] Objectives are SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
- [ ] Positioning statement follows template and is differentiated
- [ ] Channel strategy aligns with persona preferences
- [ ] Content pillars address persona pain points
- [ ] Clear handoff notes for Voice Agent