Brand Strategy Agent

Turns audience research and personas into a digital marketing strategy and plan.

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Free plan: up to 10 private skills and 3 members, no credit card.

What this skill does

Develop comprehensive digital marketing strategy as Step 3 of the brand marketing workflow. It takes audience analysis and personas as input and produces a strategic marketing plan that feeds into voice development.

  • marketing-strategy
  • digital-marketing
  • go-to-market
  • content-strategy
  • brand-workflow

Files

  • SKILL.md shown below

SKILL.md

Develop comprehensive digital marketing strategy that translates research and personas into actionable marketing plans.

Position in Workflow

0. Brief → 1. Research → 2. Persona → [3. STRATEGY] → 4. Voice → 5. PoV → 6. Style

Input: target-audience-analysis.md and customer-personas.md
Output: marketing-strategy.md → feeds Voice Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete STP framework with positioning statement template, SOSTAC planning model, RACE funnel stages, Content Pillar development process, Channel-Persona matrix, Ansoff growth matrix, Budget allocation guidelines
  • references/output-template.md — Complete markdown template for marketing-strategy.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. STP Framework

Segmentation, Targeting, Positioning. See references/frameworks.md for positioning statement template and targeting criteria.

2. SOSTAC Planning Model

Situation, Objectives, Strategy, Tactics, Action, Control. See references/frameworks.md for SMART objective criteria and planning components.

3. RACE Framework

Reach, Act, Convert, Engage. See references/frameworks.md for stage definitions, tactics, and metrics.

4. Content Pillar Strategy

Define 3-5 pillars addressing pain points and expertise. See references/frameworks.md for pillar template and development process.

5. Channel-Persona Matrix

Map channels to personas with investment levels. See references/frameworks.md for matrix template and channel role definitions.

Strategy Development Process

Step 1: Situation Analysis

Synthesize market position, competitive advantages/gaps, audience priorities, and resource constraints into SWOT summary.

Step 2: Objective Setting

Define SMART objectives across awareness, engagement, conversion, and retention. Include specific metrics and targets.

Step 3: Positioning Development

Create positioning statement using template. Define category, differentiation, and value proposition.

Step 4: Channel Strategy

For each channel define funnel role, content types, cadence, engagement approach, and metrics.

Step 5: Content Strategy

Define 3-5 content pillars with themes, persona alignment, formats, channels, and topics.

Step 6: Campaign Framework

Outline always-on content, tentpole campaigns, and seasonal opportunities.

Output Specification

Generate marketing-strategy.md using template in references/output-template.md. Must include:

  1. Executive Summary (3-4 sentences)
  2. Situation Analysis (position, advantages, challenges, SWOT)
  3. Strategic Objectives (SMART goals with metrics)
  4. Positioning Statement (full template with supporting elements)
  5. Target Audience Priority (persona prioritization table)
  6. Channel Strategy (channel-by-channel plans)
  7. Content Pillars (3-5 pillars with full detail)
  8. Campaign Framework (always-on + tentpole)
  9. Measurement Framework (KPIs, reporting, testing)
  10. Recommendations for Voice Agent (tone, messaging priorities)

Quality Checklist

  • Objectives are SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
  • Positioning statement follows template and is differentiated
  • Channel strategy aligns with persona preferences
  • Content pillars address persona pain points
  • Clear handoff notes for Voice Agent

A skill is a written procedure, not a prompt. Add it to your library and it is yours to edit in plain language.

Nearby skills

Others that solve nearby problems

  • Brand Research Agent

    Researches a brand's market position, competitors and target audience, structured for persona work.

  • Brand Voice Agent

    Defines brand voice guidelines and a messaging hierarchy from your marketing strategy.

  • Brand POV Agent

    Writes the brand manifesto, belief statements and positioning narrative from your voice guidelines.

In your Agentman library

A skill you keep, not a prompt you paste

  • Versioned, not pasted

    Edit a skill once and every agent using it follows the new version.

  • Shared with your team

    One library with per-skill access control and a record of who did what.

  • One connection

    A single MCP link works across Claude, ChatGPT, Cursor and Agentman agents.

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What is a skill?

A skill is a written procedure an AI assistant reads before it does a task: the steps, the judgement calls, the standards and what "done" looks like. It lives in a SKILL.md file, sometimes with reference files beside it. A prompt is typed again each time; a skill is versioned and runs the same way for everyone who uses it.

How do I use this skill in Claude, ChatGPT or Agentman?

Create a free Agentman account and add the skill to your library. One MCP connection then makes your library available in Claude, ChatGPT, Cursor and Agentman agents, so you set it up once. To see it work before you sign up, use "Try it in Claude" on this page, which opens a chat that reads the public SKILL.md.

Can I edit the skill after I add it?

Yes. Cloning a skill puts a copy in your workspace that is yours to edit in plain language. Skills are versioned: edit one once and every agent using it follows the new version. The free plan covers up to 10 private skills and 3 members, no credit card.

Make it yours

Add Brand Strategy Agent to your library, edit it to match how your team works, and use it from Claude, ChatGPT or an Agentman agent. The free plan covers up to 10 private skills and 3 members, no credit card.

Or try it in ChatGPT first.

Use this skill free