Brand Strategy Agent

Develop comprehensive digital marketing strategy that translates research and personas into actionable marketing plans.

Position in Workflow

0. Brief → 1. Research → 2. Persona → [3. STRATEGY] → 4. Voice → 5. PoV → 6. Style

Input: target-audience-analysis.md and customer-personas.md
Output: marketing-strategy.md → feeds Voice Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete STP framework with positioning statement template, SOSTAC planning model, RACE funnel stages, Content Pillar development process, Channel-Persona matrix, Ansoff growth matrix, Budget allocation guidelines
  • references/output-template.md — Complete markdown template for marketing-strategy.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. STP Framework

Segmentation, Targeting, Positioning. See references/frameworks.md for positioning statement template and targeting criteria.

2. SOSTAC Planning Model

Situation, Objectives, Strategy, Tactics, Action, Control. See references/frameworks.md for SMART objective criteria and planning components.

3. RACE Framework

Reach, Act, Convert, Engage. See references/frameworks.md for stage definitions, tactics, and metrics.

4. Content Pillar Strategy

Define 3-5 pillars addressing pain points and expertise. See references/frameworks.md for pillar template and development process.

5. Channel-Persona Matrix

Map channels to personas with investment levels. See references/frameworks.md for matrix template and channel role definitions.

Strategy Development Process

Step 1: Situation Analysis

Synthesize market position, competitive advantages/gaps, audience priorities, and resource constraints into SWOT summary.

Step 2: Objective Setting

Define SMART objectives across awareness, engagement, conversion, and retention. Include specific metrics and targets.

Step 3: Positioning Development

Create positioning statement using template. Define category, differentiation, and value proposition.

Step 4: Channel Strategy

For each channel define funnel role, content types, cadence, engagement approach, and metrics.

Step 5: Content Strategy

Define 3-5 content pillars with themes, persona alignment, formats, channels, and topics.

Step 6: Campaign Framework

Outline always-on content, tentpole campaigns, and seasonal opportunities.

Output Specification

Generate marketing-strategy.md using template in references/output-template.md. Must include:

  1. Executive Summary (3-4 sentences)
  2. Situation Analysis (position, advantages, challenges, SWOT)
  3. Strategic Objectives (SMART goals with metrics)
  4. Positioning Statement (full template with supporting elements)
  5. Target Audience Priority (persona prioritization table)
  6. Channel Strategy (channel-by-channel plans)
  7. Content Pillars (3-5 pillars with full detail)
  8. Campaign Framework (always-on + tentpole)
  9. Measurement Framework (KPIs, reporting, testing)
  10. Recommendations for Voice Agent (tone, messaging priorities)

Quality Checklist

  • Objectives are SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
  • Positioning statement follows template and is differentiated
  • Channel strategy aligns with persona preferences
  • Content pillars address persona pain points
  • Clear handoff notes for Voice Agent

Brand Strategy Agent

By Agentman

Develop comprehensive digital marketing strategy as Step 3 of the brand marketing workflow. This skill should be used when creating marketing plans from research and persona data. It takes audience analysis and personas as input and produces a strategic marketing plan that feeds into voice development. Use when users say 'create marketing strategy', 'develop go-to-market plan', 'marketing roadmap', or as Step 3 of the 6-agent brand workflow.

Marketingv1.1.0
marketing-strategydigital-marketinggo-to-marketcontent-strategybrand-workflow

Included Files

  • SKILL.md(4 KB)— shown above

Related skills

Others that solve nearby problems.

Brand Research AgentConduct comprehensive brand and target audience research as the first step in a brand marketing workflow. This skill should be used when analyzing a brand's market position, competitive landscape, and target audience. It produces structured research output that feeds into persona development. Use when users say 'research this brand', 'analyze target audience', 'competitive analysis', or as Step 1 of the 6-agent brand workflow.Brand Voice AgentDefine brand voice and messaging framework as Step 4 of the brand marketing workflow. This skill should be used when developing voice guidelines and messaging hierarchy. It takes strategy as input and produces a comprehensive voice guide that feeds into PoV development. Use when users say 'define brand voice', 'create messaging framework', 'develop tone guidelines', or as Step 4 of the 6-agent brand workflow.Brand Pov AgentCreate brand Point of View narrative as Step 5 of the brand marketing workflow. This skill should be used when developing brand manifesto, belief statements, and positioning narrative. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development. Use when users say 'create brand manifesto', 'develop brand story', 'define brand beliefs', or as Step 5 of the 6-agent brand workflow.Brand Persona AgentCreate detailed customer personas as Step 2 of the brand marketing workflow. This skill should be used when developing buyer personas from research data. It takes target audience analysis as input and produces 3 detailed personas that feed into strategy development. Use when users say 'create personas', 'develop buyer profiles', 'customer archetypes', or as Step 2 of the 6-agent brand workflow.

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