Brand Voice Agent

Defines brand voice guidelines and a messaging hierarchy from your marketing strategy.

Use this skill freeTry it in Claude

Free plan: up to 10 private skills and 3 members, no credit card.

What this skill does

Define brand voice and messaging framework as Step 4 of the brand marketing workflow. It takes strategy as input and produces a comprehensive voice guide that feeds into PoV development.

  • brand-voice
  • messaging-framework
  • tone-of-voice
  • brand-guidelines
  • brand-workflow

Files

  • SKILL.md shown below

SKILL.md

Define brand voice and messaging framework that ensures consistent, resonant communication across all touchpoints.

Position in Workflow

0. Brief → 1. Research → 2. Persona → 3. Strategy → [4. VOICE] → 5. PoV → 6. Style

Input: marketing-strategy.md plus all prior outputs
Output: brand-voice-messaging.md → feeds PoV Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete definitions for all 12 Brand Archetypes (Innocent, Explorer, Sage, Hero, Outlaw, Magician, Regular Guy/Gal, Lover, Jester, Caregiver, Creator, Ruler) with voice characteristics and brand examples; Voice Dimension scales with examples; Messaging Hierarchy layers; Do/Don't guidelines template
  • references/output-template.md — Complete markdown template for brand-voice-messaging.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Brand Archetype Model

Identify primary and secondary from 12 archetypes. See references/frameworks.md for complete definitions, voice characteristics, example brands, and tagline styles for each archetype.

2. Voice Dimension Framework

Position on 4 scales: Formal↔Casual, Serious↔Playful, Respectful↔Irreverent, Enthusiastic↔Matter-of-fact. See references/frameworks.md for level definitions and examples.

3. Three-Word Voice Definition

Distill voice into 3 attributes that differentiate and guide writing. Define meaning, manifestation, and examples for each.

4. Messaging Hierarchy

Build 5 layers: Tagline, Value Proposition, Key Messages, Proof Points, RTBs. See references/frameworks.md for layer specifications.

5. Do/Don't Guidelines

Create guardrails for vocabulary, sentences, punctuation, formatting. See references/frameworks.md for template structure.

Voice Development Process

Step 1: Archetype Analysis

Review positioning and personas to identify primary archetype (dominant voice), secondary archetype (nuance), and archetype to avoid (differentiation).

Step 2: Dimension Mapping

Position brand on each voice dimension with rationale from strategy and persona data. Visualize as scale markers.

Step 3: Attribute Definition

Select 3 voice attributes. For each define brand-specific meaning, how it manifests in different contexts, and 3+ example phrases.

Step 4: Messaging Development

Create tagline options (primary + 2 alternatives), value proposition, 3 key messages with proof points, and RTBs.

Step 5: Guidelines Creation

Document words we use/avoid, sentence style, punctuation rules, and channel-specific adaptations.

Output Specification

Generate brand-voice-messaging.md using template in references/output-template.md. Must include:

  1. Voice Overview (2-3 sentence summary)
  2. Brand Archetype (primary, secondary, avoid with rationales)
  3. Voice Attributes (3 attributes with full definitions and examples)
  4. Voice Dimensions (4 scales with positions and rationales)
  5. Messaging Hierarchy (tagline, value prop, key messages, proof points, RTBs)
  6. Messaging by Persona (tailored messages for each persona)
  7. Do/Don't Guidelines (vocabulary, style, punctuation)
  8. Channel Adaptations (website, social, email, advertising)
  9. Sample Copy (7 examples across contexts)
  10. Recommendations for PoV Agent (belief themes, enemy/ally direction)

Quality Checklist

  • Archetypes selected with clear rationale
  • Voice attributes are distinctive (not generic like "professional")
  • Messaging hierarchy is complete with proof points
  • Do/Don't guidelines include specific examples
  • Channel adaptations are actionable
  • Sample copy demonstrates voice in action
  • Clear handoff notes for PoV Agent

A skill is a written procedure, not a prompt. Add it to your library and it is yours to edit in plain language.

Nearby skills

Others that solve nearby problems

  • Brand POV Agent

    Writes the brand manifesto, belief statements and positioning narrative from your voice guidelines.

  • Brand Voice Generator

    Creates a short Brand Voice Card or a full Brand Voice Playbook from your examples and content.

  • Brand Research Agent

    Researches a brand's market position, competitors and target audience, structured for persona work.

  • Agentman Brand Voice

    Voice rules for Agentman content: calm and outcome-led for healthcare, practical and neutral for skills.

In your Agentman library

A skill you keep, not a prompt you paste

  • Versioned, not pasted

    Edit a skill once and every agent using it follows the new version.

  • Shared with your team

    One library with per-skill access control and a record of who did what.

  • One connection

    A single MCP link works across Claude, ChatGPT, Cursor and Agentman agents.

How Agent Skills work
Questions

Using a skill

What is a skill?

A skill is a written procedure an AI assistant reads before it does a task: the steps, the judgement calls, the standards and what "done" looks like. It lives in a SKILL.md file, sometimes with reference files beside it. A prompt is typed again each time; a skill is versioned and runs the same way for everyone who uses it.

How do I use this skill in Claude, ChatGPT or Agentman?

Create a free Agentman account and add the skill to your library. One MCP connection then makes your library available in Claude, ChatGPT, Cursor and Agentman agents, so you set it up once. To see it work before you sign up, use "Try it in Claude" on this page, which opens a chat that reads the public SKILL.md.

Can I edit the skill after I add it?

Yes. Cloning a skill puts a copy in your workspace that is yours to edit in plain language. Skills are versioned: edit one once and every agent using it follows the new version. The free plan covers up to 10 private skills and 3 members, no credit card.

Make it yours

Add Brand Voice Agent to your library, edit it to match how your team works, and use it from Claude, ChatGPT or an Agentman agent. The free plan covers up to 10 private skills and 3 members, no credit card.

Or try it in ChatGPT first.

Use this skill free