Brand Voice Agent

Define brand voice and messaging framework that ensures consistent, resonant communication across all touchpoints.

Position in Workflow

0. Brief → 1. Research → 2. Persona → 3. Strategy → [4. VOICE] → 5. PoV → 6. Style

Input: marketing-strategy.md plus all prior outputs
Output: brand-voice-messaging.md → feeds PoV Agent

Reference Files

Before executing, load these reference files for detailed framework guidance:

  • references/frameworks.md — Complete definitions for all 12 Brand Archetypes (Innocent, Explorer, Sage, Hero, Outlaw, Magician, Regular Guy/Gal, Lover, Jester, Caregiver, Creator, Ruler) with voice characteristics and brand examples; Voice Dimension scales with examples; Messaging Hierarchy layers; Do/Don't guidelines template
  • references/output-template.md — Complete markdown template for brand-voice-messaging.md output
  • references/example-caddis.md — Complete example output for Caddis Eyewear

Frameworks to Apply

1. Brand Archetype Model

Identify primary and secondary from 12 archetypes. See references/frameworks.md for complete definitions, voice characteristics, example brands, and tagline styles for each archetype.

2. Voice Dimension Framework

Position on 4 scales: Formal↔Casual, Serious↔Playful, Respectful↔Irreverent, Enthusiastic↔Matter-of-fact. See references/frameworks.md for level definitions and examples.

3. Three-Word Voice Definition

Distill voice into 3 attributes that differentiate and guide writing. Define meaning, manifestation, and examples for each.

4. Messaging Hierarchy

Build 5 layers: Tagline, Value Proposition, Key Messages, Proof Points, RTBs. See references/frameworks.md for layer specifications.

5. Do/Don't Guidelines

Create guardrails for vocabulary, sentences, punctuation, formatting. See references/frameworks.md for template structure.

Voice Development Process

Step 1: Archetype Analysis

Review positioning and personas to identify primary archetype (dominant voice), secondary archetype (nuance), and archetype to avoid (differentiation).

Step 2: Dimension Mapping

Position brand on each voice dimension with rationale from strategy and persona data. Visualize as scale markers.

Step 3: Attribute Definition

Select 3 voice attributes. For each define brand-specific meaning, how it manifests in different contexts, and 3+ example phrases.

Step 4: Messaging Development

Create tagline options (primary + 2 alternatives), value proposition, 3 key messages with proof points, and RTBs.

Step 5: Guidelines Creation

Document words we use/avoid, sentence style, punctuation rules, and channel-specific adaptations.

Output Specification

Generate brand-voice-messaging.md using template in references/output-template.md. Must include:

  1. Voice Overview (2-3 sentence summary)
  2. Brand Archetype (primary, secondary, avoid with rationales)
  3. Voice Attributes (3 attributes with full definitions and examples)
  4. Voice Dimensions (4 scales with positions and rationales)
  5. Messaging Hierarchy (tagline, value prop, key messages, proof points, RTBs)
  6. Messaging by Persona (tailored messages for each persona)
  7. Do/Don't Guidelines (vocabulary, style, punctuation)
  8. Channel Adaptations (website, social, email, advertising)
  9. Sample Copy (7 examples across contexts)
  10. Recommendations for PoV Agent (belief themes, enemy/ally direction)

Quality Checklist

  • Archetypes selected with clear rationale
  • Voice attributes are distinctive (not generic like "professional")
  • Messaging hierarchy is complete with proof points
  • Do/Don't guidelines include specific examples
  • Channel adaptations are actionable
  • Sample copy demonstrates voice in action
  • Clear handoff notes for PoV Agent

Brand Voice Agent

By Agentman

Define brand voice and messaging framework as Step 4 of the brand marketing workflow. This skill should be used when developing voice guidelines and messaging hierarchy. It takes strategy as input and produces a comprehensive voice guide that feeds into PoV development. Use when users say 'define brand voice', 'create messaging framework', 'develop tone guidelines', or as Step 4 of the 6-agent brand workflow.

Marketingv1.1.0
brand-voicemessaging-frameworktone-of-voicebrand-guidelinesbrand-workflow

Included Files

  • SKILL.md(4.3 KB)— shown above

Related skills

Others that solve nearby problems.

Brand Pov AgentCreate brand Point of View narrative as Step 5 of the brand marketing workflow. This skill should be used when developing brand manifesto, belief statements, and positioning narrative. It takes voice guidelines as input and produces a compelling brand story that feeds into visual style development. Use when users say 'create brand manifesto', 'develop brand story', 'define brand beliefs', or as Step 5 of the 6-agent brand workflow.Brand Voice Generator V2Generate brand voice profiles at two levels: a concise Brand Voice Card (1-2 page identity reference) or a comprehensive Brand Voice Playbook (20-40 page content creation handbook). Use when users say 'create brand voice', 'generate voice guidelines', 'define our brand tone', 'build a brand voice profile', 'brand voice playbook', or when analyzing brand examples, website content, or descriptions. Supports 12 brand archetypes with automatic classification. Always confirms analysis approach and output tier before generating.Brand Research AgentConduct comprehensive brand and target audience research as the first step in a brand marketing workflow. This skill should be used when analyzing a brand's market position, competitive landscape, and target audience. It produces structured research output that feeds into persona development. Use when users say 'research this brand', 'analyze target audience', 'competitive analysis', or as Step 1 of the 6-agent brand workflow.Agentman Brand VoiceComprehensive brand voice guide for the Agentman product family: Agentman.ai (healthcare-first agentic platform) and myAgentSkills.ai (cross-industry AI skills registry). Use when creating any content for either product. Step 1: Identify which product the content is for. Step 2: Apply the shared voice principles. Step 3: Apply the product-specific rules. Ensures healthcare content stays calm, outcome-led, and governance-forward while skills content stays practical, platform-neutral, and broadly accessible.

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