24 Months in Production. The Missing Piece Finally Clicked.


Last week I shared three stories: how we bet on no-code agents before anyone believed, how we handled 12 months of chaos without rewrites, and why Big Tech can't build what we're building.
This week: what we actually built.
Let me start with something 24 months in production taught us.
The Missing Piece
Every agent we built at Agentman had five components:
But something was missing. The intelligence layer.
How does an agent actually accomplish a task?
SOPs Worked—Until They Didn't
We filled this gap with SOPs—Standard Operating Procedures.
They worked brilliantly for support and operational workflows:
But when we needed marketing intelligence? Product expertise? Domain knowledge?
We'd dump in materials and hope the agent figured it out. We were HOPING instead of ARCHITECTING.
Then Anthropic Gave Us the Language
When Anthropic announced Claude Skills, everything clicked.
They gave us the language and the vision for how to systematize business intelligence—and in doing so, created a de facto standard for the industry.
Skills aren't just documentation. They're standardized, progressively-accessible intelligence that agents can pull exactly when needed.
AGENT = Goal + Tasks + Tools + Guardrails + Brand + SKILLS
Real examples we're deploying in production:
Why Skills Change Everything
We Built a Skills Platform
This isn't just a concept. We're shipping a complete Skills builder.

Import & Create
- Import Claude-compatible skills directly
- Create new skills with our visual editor
- Structure: SKILL.md + scripts + references + assets
Collaborate
- Team-wide skill library
- Version control built in
- Edit visually—no code required
- Share across your organization

Use Anywhere
Here's what makes this powerful:

Real skills we're using right now:
agentman-brand-voice — Our brand, tone, and style guidelinesagentman-social-media — LinkedIn post creation matching our voiceinternal-comms — Company communication formats and templatesmcp-builder — Guide for creating MCP serversThe Complete Agent Architecture
The best agents aren't the ones with the most tools or the longest prompts. They're the ones with the right intelligence, accessed at the right moment.
Skills Complete the Flywheel
In Email 1, I introduced our Build→Test→Observe flywheel: AgentStudio, AgentForge, and AgentLens.
Skills are the connective tissue that makes the flywheel work:
The flywheel doesn't just improve agents. It improves skills. Production insights refine procedures. Better procedures create better agents.
Why This Matters for You
Coming This Week
Wednesday: AgentLens launch—agent-first observability and what makes it different from generic LLM tools.
Thursday: Our vertical strategy—healthcare, e-commerce, and where we're headed in 2026.
Try the Skills Platform
Import a skill. Create your own. Attach it to an agent. See how structured intelligence changes everything.
Get Started Free →