Abency

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What the Abency connector does

Abency is a Spanish multi-brand marketing platform for agencies, and its MCP server connects that platform to Claude, ChatGPT and any MCP client. Anthropic's directory lists 47 tools that schedule social posts, run keyword research, read Search Console and analyse Google and Meta Ads across every brand an agency manages. Sign-in is OAuth or a bearer token.

Verified connector

Listed by Anthropic as a partner connector in its Connectors Directory.

Connection checked by Agentman on .

Anthropic states this reflects the level of review a connector received, not a security audit.

Abency tools (47)

  • ads_ad_groups
  • ads_ads
  • ads_campaigns
  • ads_compare
  • ads_overview
  • ads_search_terms
  • ads_timeseries
  • canva_export_design
  • canva_list_designs
  • create_post
  • delete_post
  • get_brand
  • get_connections
  • get_post_status
  • get_work_order
  • gsc_keyword_positions
  • gsc_list_sites
  • gsc_search_analytics
  • gsc_top_queries
  • hours_summary
  • keywords_analyze_competitor
  • keywords_difficulty
  • keywords_for_site
  • keywords_generate_clusters
  • keywords_gsc_opportunities
  • keywords_refresh_snapshots
  • keywords_search
  • keywords_search_volume
  • keywords_snapshots
  • keywords_suggestions
  • keywords_tracked_add
  • keywords_tracked_list
  • list_brands
  • list_clients
  • list_posts
  • list_projects
  • list_tasks
  • list_time_entries
  • list_users
  • list_work_orders
  • meta_ads_campaigns
  • meta_ads_compare
  • meta_ads_overview
  • meta_ads_structure
  • meta_ads_timeseries
  • update_post
  • upload_media

Tool names from Anthropic's directory listing. This server requires sign-in, so we could not read tool descriptions or parameter schemas.

Limits

  • The two tool lists disagree in both directions. Abency documents 22 tools Anthropic does not list — including every WordPress write, every Brevo email tool and all four Tag Manager tools — and Anthropic lists 6 work-order and timesheet tools Abency's site never mentions. Auditing either list alone gives a wrong picture of the surface.
  • We could not verify any tool list against the server. The endpoint requires authentication, so no tools/list response was read, no parameter schemas are published here, and no safety annotations were observed. Both counts are second-hand.
  • The OAuth scope bounds nothing. One wildcard scope, mcp, covers reads, writes, the delete and anything added later. The only narrowing mechanism Abency documents is a single-brand token, which is a token-issuance choice rather than a consent-time one.
  • Keyword tools consume metered quota with no way to observe it. The entry plan includes five searches a month. No tool in either list reads a balance, quota or usage figure.
  • Ads tools are read-only, so budget changes are out of scope. Nothing in either list changes a bid, budget, or campaign state in Google Ads or Meta Ads. If you need that, this is not the connector.
  • Abency's own plan-gate documentation contradicts itself. The Spanish page says the SEO tools need "Básico o superior"; the English translation of the same page says "Starter or higher". No plan named Starter appears on the pricing page, whose tiers are Básico, Growth, Pro and Enterprise. Confirm your entitlement before relying on the SEO tools.
  • The brand-isolation guarantee is the vendor's claim, not our observation. Abency states the backend validates brand ownership on every call. We did not and could not test it.
  • Abency's deprecated npm package points at a dead repository. The abency-mcp package on npm is marked deprecated in Catalan, directing users to the remote server and to a setup document at github.com/gginerb/social-media-app-new. That repository returned 404 on 2026-08-23, so the migration note's own link is broken. Use the remote endpoint above; the npm package is superseded.
  • The vendor documents in Spanish first. The English page is a complete translation, but the pricing page, blog and legal documents are Spanish-only, and the plan-name discrepancy above originates in that split.
  • Whether exceeding quota blocks or bills is unresolved. Abency sells keyword and search packs as add-ons but does not state what happens at the limit. We did not test it. Treat it as unknown rather than as a hard stop.

Frequently asked questions

Does the Abency connector publish to real social media accounts?

Yes, to whichever accounts a brand has connected. Abency documents create_post as create and schedule a post across Facebook, Instagram, LinkedIn, TikTok and YouTube. Its FAQ states a post is scheduled if you give a date and time and otherwise stays a draft until you confirm. So publishing needs a second instruction, but nothing external gates it.

How many tools does the Abency MCP server actually have?

Anthropic lists 47 and Abency documents 63, so neither number is the whole surface. The two lists disagree in both directions: Abency describes 22 tools Anthropic never lists, mostly WordPress, Brevo email and Tag Manager, while Anthropic lists 6 work-order and timesheet tools Abency's page never mentions. Expect closer to 69 distinct names.

What OAuth permissions does the Abency MCP server request?

One scope named mcp, which bounds nothing. Abency's RFC 9728 resource descriptor and its authorization server both advertise scopes_supported of exactly that single value, checked live on 2026-08-23. It names no object and no verb, so granting it grants whatever the server implements, including deleting a scheduled post and rewriting a WordPress page.

Can the Abency connector send a marketing email to a real list?

Not the real send, according to Abency. Its documentation describes brevo_create_campaign and brevo_update_campaign as working on drafts, and says of brevo_send_test that Claude never triggers the real send. But brevo_send_test does dispatch mail to addresses the agent names, and brevo_update_campaign edits recipients, so mail leaves the system.

Which Abency tools cost money or consume quota?

The keyword research tools do. Abency's pricing page meters SEO by plan: the Básico plan includes 25 tracked keywords and 5 searches a month, Growth 100 and 20, Pro 250 and 50, plus monthly caps on AI keyword clusters and competitor analyses. No tool in either list reads a balance, so an agent cannot check remaining quota before spending it.

Can Claude delete something through the Abency connector?

Yes, one tool deletes. delete_post appears in both Anthropic's listing and Abency's documentation, which describes it as cancelling a scheduled post. That is the only delete verb in either list. It is recoverable only by recreating the post, and the single mcp scope offers no way to withhold it while granting reads.

Does the Abency connector work with Claude Desktop and ChatGPT, not just Claude Code?

Yes, despite the documentation URL. Abency's nominated docs page is titled for Claude Code, but its connection page states Abency is published as an official connector in both the Claude and the ChatGPT directories and that all three clients get the same tools. Anthropic's entry lists Claude, Claude API, Claude Code and Claude Desktop.

Can one Abency token see another agency client's brands?

Abency says no, and that claim is the vendor's rather than ours. Its documentation states each token is bound to one organization and that the backend validates on every call that the requested brand belongs to it. We could not test this, because testing would require credentials. Treat the isolation boundary as documented, not as verified.

Do I need a paid plan to use the Search Console and keyword tools?

Yes, an SEO module is required, though Abency names two different starting plans. Its Claude Code page says the GSC, keyword research and tracking tools need a plan with an SEO module, giving Básico or higher in Spanish and Starter or higher in English. Brands, connections, posts and ads tools work on any plan.

Sources

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