Insider One
by Insider One
Query Insider One campaign analytics across Email, SMS, WhatsApp, Web Push, Mobile App and Architect in plain language — and create campaign and template drafts for human review. Anthropic's listing names 3 tools; Insider's own docs name 35, of which 7 write.
Verified connector
Listed by Anthropic as a partner connector in its Connectors Directory.
Connection checked by Agentman on .
Anthropic states this reflects the level of review a connector received, not a security audit.
Connect Insider One via MCP
https://mcp.insiderone.com/mcpWorks in any MCP-compatible client. In Agentman Studio it is one click — no config file to edit.
Insider One Tools & Capabilities (3)
Tool names from Anthropic's directory listing. This server requires sign-in, so we could not read tool descriptions or parameter schemas.
Limits
- An Insider One contract is required. Enterprise software, no self-serve signup, no free tier and no anonymous mode. The connector authenticates only with credentials minted inside a live account.
- You must generate and paste your own OAuth client credentials. Dynamic client registration is not offered — that endpoint returns 404 (verified 2026-08-19) — so this is not a one-click connect.
- The advertised scope is a wildcard. The resource descriptor declares
*and names no grant, so no client can display or narrow the permission at connect time. Real scoping happens in the InOne panel instead. - The directory listing understates the surface by an order of magnitude. Anthropic's snapshot names 3 tools; Insider documents 35. Do not treat the listing as an inventory or a boundary.
- Seven documented tools write, including deletion. Email template update, duplicate and delete, and WhatsApp template delete are all documented. Only creation is draft-shaped; deletion is not.
- Response fields are undocumented. Insider never enumerates what any tool returns, so whether recipient-level data is reachable is unresolved. We could not check — the endpoint is gated.
- Sending is out of scope by design. Insider lists sending, scheduling, triggering messages, launching campaigns, creating or modifying journeys, and updating customer data as unsupported.
- Availability depends on your licensed channels. A tool exists only if the corresponding channel is active on your account and its scope is in your credential.
- Insider tells you to verify its numbers. Its best-practices page advises cross-checking revenue, conversion rates and campaign counts in the dashboard before acting on an MCP answer.
- Rate limits apply under existing Insider API policy. Insider does not publish the figures on its MCP pages.
- Token lifetime is short during setup. Insider documents up to 90 minutes and advises completing reconnection in a single session.
- Insider carries its own MCP security caveat, warning that the protocol is new and may carry vulnerabilities, and advising review against your organisation's security policies.
- We could not verify tool behaviour ourselves. The endpoint returns 401 anonymously, so no schemas and no
readOnlyHintordestructiveHintannotations were readable. Every capability claim here comes from Insider's documentation or Anthropic's listing, not from annotations we inspected. - Prompts are unconfirmed. Anthropic's snapshot lists no prompt names, and our own
prompts/listreturned 401, so we cannot say whether the server serves any.
Frequently asked questions
Do you need an Insider One contract to use the MCP server?
Yes. Insider One is enterprise software with no self-serve signup, and the connector authenticates with OAuth credentials you generate inside the InOne panel. You need an existing account, access to Integration Settings, and the relevant channels licensed. Insider states tools returning no data usually means the channel is not active on your account.
Can the Insider One MCP server send campaigns or messages to customers?
No. Insider documents that write tools create drafts only and never send, schedule or publish anything. A person must review and launch each draft from the Insider One panel. Insider also lists sending, scheduling, triggering messages, launching campaigns, creating journeys and updating customer data as unsupported through MCP entirely.
How many tools does the Insider One MCP server actually have?
Insider's function reference documents 35, of which 28 are read-only and 7 write drafts. Anthropic's 2026-08-16 directory snapshot names only 3, and Insider's own setup page says the Claude directory connector provides 8 read-only tools. Three different counts from three sources, all published, none reconciled by the vendor.
Does the Insider One connector expose individual customer data?
The documentation does not say. Insider describes campaign-level and channel-level analytics — opens, clicks, delivery, conversions — and never enumerates the response fields any tool returns. Insider One holds customer profiles, so the absence of a stated boundary is a real gap rather than a reassurance. Treat recipient-level reach as unverified, not as excluded.
Which OAuth scopes does the Insider One MCP server request?
Its protected-resource descriptor advertises a single wildcard scope rather than any named grant, verified live on 2026-08-19. That publishes no permission boundary a client can inspect or narrow at connect time. The real limits come from the channel scopes you tick when generating credentials in the InOne panel, which Insider documents but the wire descriptor does not reflect.
Why do newly released Insider One tools not appear in my AI client?
Because the client caches the tool list from when you first connected. Insider documents a fix: open the connector's three-dot menu and select Refresh tools list. If the tools still do not appear, it advises removing the connector completely and reconnecting, noting that disconnecting alone does not clear the stored connector state.
Why does reconnecting the Insider One connector keep failing?
Usually because the OAuth token expired mid-setup. Insider documents a token lifetime of up to 90 minutes and advises completing reconnection in one session, generating fresh credentials if it lapses. It also warns that Disconnect alone is insufficient — you must use Remove from the connector menu to clear the existing state before reconnecting.
Sources
- Set Up Insider One MCP — https://academy.insiderone.com/docs/set-up-insider-one-mcp (fetched 2026-08-19; this is the
documentationURL Anthropic's directory publishes. Credential generation, tool permissions, the 8-tool figure, token lifetime, reconnection troubleshooting) · retrieved 2026-08-19 - Insider One MCP Functions — https://academy.insiderone.com/docs/insider-one-mcp-functions (fetched 2026-08-19; the 35-tool reference, the 28 read / 7 write split, per-channel tool tables, example prompts, limitations) · retrieved 2026-08-19
- Insider One MCP overview — https://academy.insiderone.com/docs/insider-one-mcp (fetched 2026-08-19; the analytics-only framing and the list of unsupported actions) · retrieved 2026-08-19
- Insider One MCP Best Practices — https://academy.insiderone.com/docs/insider-one-mcp-best-practices (fetched 2026-08-19; prompt guidance, the cross-check-your-figures warning, credential hygiene) · retrieved 2026-08-19
- Get Started with Insider One — https://academy.insiderone.com/docs/user-guides-welcome (fetched 2026-08-19; establishes that Insider One is the platform itself, not a separate AI product) · retrieved 2026-08-19
academy.insiderone.com/robots.txtreturns a bareUser-agent: *with no directives, no sitemap reference and noContent-Signalline on any axis (fetched 2026-08-19 with a browser user agent). The host publishes a 658 KBllms.txtmachine index atacademy.insiderone.com/llms.txtinviting AI consumption, and serves clean Markdown when.mdis appended to any documentation URL — which is how all five pages above were read · retrieved 2026-08-19- Live anonymous probe — 2026-08-19:
POSTtohttps://mcp.insiderone.com/mcpreturns HTTP 401 withwww-authenticate: Bearer realm="insider-mcp", resource_metadata="https://gw.useinsider.com/.well-known/oauth-protected-resource". Aprompts/listcall returns 401 identically. No tool was called and no authentication was attempted · retrieved 2026-08-19 - Live RFC 9728 protected-resource descriptor — https://gw.useinsider.com/.well-known/oauth-protected-resource (fetched 2026-08-19;
scopes_supportedof["*"]). Both the root and path-append forms onmcp.insiderone.comreturn 302 to this URL; the path-insert form returns 401 · retrieved 2026-08-19 - Live RFC 8414 authorization-server metadata — https://gw.useinsider.com/.well-known/oauth-authorization-server (fetched 2026-08-19; grants, PKCE
S256, client authentication methods). The OpenID Connect discovery document and the dynamic client registration endpoint at the same host both return 404 · retrieved 2026-08-19 - Anthropic connector directory — https://claude.ai/directory/5be6ae33-efeb-4127-b421-08c4c0abd76c (snapshot 2026-08-16; three tool names, no permissions field, no prompt names,
custom_oauth_client_idandcustom_oauth_client_secretas required fields, and a description calling the connector read-only) · retrieved 2026-08-16 - Insider One support — https://useinsiderhelp.zendesk.com/hc/en-us/requests/new · Privacy — https://insiderone.com/privacy-policy/ (listed by Anthropic's directory, not fetched)
Use in Agentman
Connect once and your agents call these tools on their own — on a schedule, in a workflow, with nobody at the keyboard.
Open in Agentman StudioServer Info
- Category
- Sales & CRM
- Developer
- Insider One
- Tools
- 3
- Domain
- mcp.insiderone.com
Using Claude Desktop or another MCP client? Setup docs — the connection URL above works anywhere.