MarketingAnthropic

Marketing

by Anthropic

Campaign planning, content, and channel skills for teams that have to launch and then prove it worked.

What’s in the bundle

  • Campaign briefs that state the audience, the offer, and the measurement
  • Content drafting across long form, email, and social
  • Channel-plan skills that map budget to expected reach
  • Post-launch analysis that reads results against the original brief

What you can do with it

  • Turn a positioning doc into a launch brief with channels and measurement
  • Draft a campaign of coordinated assets from a single message
  • Read back a finished campaign against what it promised to do

What it doesn’t do

It plans and drafts; it does not buy media, publish, or read your analytics. The measurement skills reason over numbers you paste in rather than pulling from GA4 or an ad platform.

Where it runs

Anthropic built Marketing as a Cowork plugin, which runs inside Claude Desktop. We rebuilt it as MCP-compatible skills, so the same bundle works in Claude, ChatGPT, Cursor, Claude Code, and Agentman over one connection.

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