Automate lead generation with AI agents
The best way to automate lead generation with Claude or an AI agent is to connect it to the tools your pipeline already runs on. The MCP library lists the lead-generation connectors — ZoomInfo, Apollo, Clay, Lusha, Seamless and more — and the tasks below are the ones the vendors themselves say their connectors are built for: building target lists, scoring prospects against your ideal customer profile, drafting outreach, and keeping the CRM honest. If you can describe the task, the agent can do the clicking.
What you can automate today
Each task below comes from the connector vendor's own published examples — quoted verbatim where marked. Click through to any connector for its full tool list and connection instructions.
Prioritize leads to follow up with
“Who are my most important leads to follow up with this week?”
Measure a capture point's conversion
“How is my booth QR code converting — views to submissions over the last 30 days?”
Pull account research profile before a call
“I have a call with Acme in an hour — pull everything Actively knows about the account.”
Get recommended next action on an account
“What does the agent recommend I do next on the Acme account, and why?”
Launch and manage ad campaigns
“Connect my Google Ads account, launch a search campaign for our spring sale with a $50 daily budget, and pause the old one.”
Find decision-makers matching an ICP
“Find VPs of Engineering at US fintech companies with 200 to 1,000 employees.”
Enrich a prospect's contact details
“Get me the work email and employment history for Jane Doe at acme.com.”
Assess sales pipeline coverage
“Do we have enough pipeline to hit the new business MRR target this quarter? Flag deals with no activity in thirty days.”
Find people at a company by role
“Find sales leaders who joined Stripe in the last three months and enrich their work emails.”
Resolve a list of named people
“Look up these eight people — I have names and companies — and pull their current titles and emails.”
Capture a new lead with follow-up
“Add Maria Lopez as a new lead, note that she's looking to sell in the spring, and set a follow-up for next Tuesday.”
Research an account before a call
“Brief me on Acme before my call — product activity, community engagement, key contacts by engagement score, and open opportunities.”
Running one of these every week?
Every task on this page works as a one-off ask in Claude. 88 of the 123 also make sense on a schedule or at volume — that's when a chat prompt becomes an agent: same task, connected once, running without you at the keyboard.
Tasks that read third-party text and write to your tools ship with a built-in review step, so nothing goes out unseen.
Ready to connect a server?
Connect any of these once and your agents call their tools on their own — on a schedule, in a workflow, with nobody at the keyboard.
Every lead generation connector in the library
All 38 MCP servers with vendor-published lead generation use cases.