Brand & marketing
Build a brand from a blank page — the 7-step workflow you can run in Claude
Go from an intake questionnaire to a full brand book — research, personas, strategy, voice, POV, and visual style — with seven free Agent Skills, each feeding the next. Learn the branding method and run it in Claude.
What actually goes into building a brand?
Most people think “brand” means the logo and the colors. Those are the last two percent. A brand is really a stack of decisions: who you serve, where you sit in the market, what you stand for, how you sound, and only then how you look. Skip the foundation and the visuals sit on nothing — which is why so many DIY brands feel generic.
The value of a structured workflow is that it forces the decisions in the right order and writes each one down, so the whole thing hangs together. That’s the same discipline a branding agency sells — and this workflow puts it in your hands, one skill per layer, so you can build (and later evolve) a coherent brand without the retainer.
The framework behind it
The skill isn’t magic — it encodes a proven framework anyone can learn. Here’s the method itself, so you understand what it’s doing for you.
Intake → strategy → expression
the branding disciplineGood branding isn’t a logo — it’s a layered process where each layer depends on the one beneath it. You can’t write a credible brand voice before you know the strategy; you can’t set strategy before you understand the market and the audience; and you can’t understand either without a structured intake. Agencies charge for this sequence because doing it in order is what makes the output coherent instead of arbitrary.
This workflow encodes that sequence as seven skills: intake (raw inputs) → research (the market) → personas (the audience) → strategy (positioning) → voice (how it sounds) → POV (what it believes) → style (how it looks). Each skill’s output is the next one’s input, so the brand book that comes out the far end is internally consistent — the voice reflects the strategy, the strategy reflects the research, all the way back to the brief.
The skills that get you there
Use any one on its own, or chain them — each hands its output to the next. Every one is free in the public library.
- 1
Brand Brief Intake
brand-brief-intakeThe starting questionnaire — captures the raw inputs (business, audience, goals) the rest of the chain builds on.
- 2
Brand Research Agent
brand-research-agentResearches the market, category, and competitors so positioning is grounded in reality, not guesses.
- 3
Brand Persona Agent
brand-persona-agentBuilds the audience personas the brand must resonate with — who you’re actually talking to.
- 4
Brand Strategy Agent
brand-strategy-agentTurns research and personas into positioning, differentiation, and the strategic spine of the brand.
- 5
Brand Voice Agent
brand-voice-agentDefines the voice framework — tone, vocabulary, and rules that make every piece sound like you.
- 6
Brand POV Agent
brand-pov-agentArticulates the brand’s point of view — the narrative and beliefs that give it a distinct stance.
- 7
Brand Style Agent
brand-style-agentProduces the visual style guide — the look that carries the strategy into design.
When you’d reach for it
Launching something new, rebranding something old, or bringing order to a brand that grew by accident. Any time you need brand decisions to be deliberate and documented rather than improvised piece by piece.
- Founders launching a startup who need a credible brand fast
- Agencies standardizing their brand-development process
- Companies rebranding or repositioning after a pivot
- Marketers who inherited a brand with no documented strategy or voice
What this workflow does
It takes you from a blank page to a brand book — research, personas, strategy, a voice framework, a POV narrative, and a visual style guide — with each step a skill whose output feeds the next. It’s the strongest “workflows unlocked” story in the whole library.
A founder or agency runs the intake questionnaire, and the chain carries that seed through every layer of brand development, producing artifacts you’d normally pay a studio weeks to deliver. For a fast standalone, brand-voice-generator-v2 produces a Brand Voice Card in one pass.
Try asking it
Real prompts, and what the skill hands back.
You ask
“I’m launching a B2B fintech for small clinics. Run the brand brief intake and tell me what you need from me to start.”
What comes back
A structured intake that captures your business, audience, and goals — the seed the rest of the workflow builds on.
You ask
“Here’s my brand brief and research. Build the positioning strategy and a voice framework that reflects it.”
What comes back
A positioning strategy grounded in your research, plus a voice framework (tone, vocabulary, rules) aligned to that strategy.
What makes the workflow work
Right order
Each layer depends on the one below — intake before research, strategy before voice — so the output is coherent.
Everything written down
Every decision becomes an artifact, so the brand is documented, not carried in one person’s head.
Chained inputs
Each skill’s output is the next one’s input, so the voice reflects the strategy all the way back to the brief.
Run it in pieces
Need just a voice card? Run one skill. The chain scales from a quick slice to a full brand book.
Yours to evolve
Clone and customize the skills so the workflow reflects your category and reruns as the brand grows.
How the seven chain together
The chain runs intake → research → personas → strategy → voice → POV → style, each skill handing structured output to the next. Run it end to end for a full brand book, or drop in at any stage when you only need that layer.
Once the brand exists, it becomes the input to your content stack — the brand voice profile feeds skill stacking so every blog, deck, and post sounds like you.
Who it’s for
- Founders who need a credible, coherent brand without a studio retainer
- Agencies who want a repeatable, documented brand-development process
- Marketers bringing order to a brand that grew by accident
Do it yourself — run the brand workflow
You can run the whole sequence in Claude, one skill at a time, and end up with a documented brand book:
Point Claude at the right skills
agentman_skillsbrand-brief-intakebrand-research-agentbrand-persona-agentbrand-strategy-agentbrand-voice-agentbrand-pov-agentbrand-style-agentAlready connected your library to Claude? Just tell it: “Use the brand-brief-intake skill (and the others below) from the agentman_skills MCP server.” Not connected yet? The Try in Claude / ChatGPT button above loads the first one from the public library — no setup. (connect your library.)
- 1
Load the first skill
Click “Try in Claude / ChatGPT” above, or — if you’ve connected your library — tell Claude: “Use the
brand-brief-intakeskill from theagentman_skillsMCP server.” Add the next skill by slug as you finish each step. - 2
Start with intake
Run
brand-brief-intaketo capture your business, audience, and goals. This seed feeds everything downstream. - 3
Research and personas
Pass the brief to
brand-research-agent, thenbrand-persona-agent— ground the brand in the market and the people you serve. - 4
Set the strategy
Feed both into
brand-strategy-agentfor positioning and differentiation — the spine everything else hangs on. - 5
Define voice and POV
Run
brand-voice-agentandbrand-pov-agentso the brand has a consistent sound and a distinct stance. - 6
Build the visual style
Finish with
brand-style-agentfor the style guide that carries the strategy into design — then you have a complete brand book.
In a hurry? `brand-voice-generator-v2` gives you a Brand Voice Card on its own — a fast slice of the full workflow.
Try Brand Brief Intake right now
One click loads the skill into Claude or ChatGPT — no account, no setup.
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